PRODUCTS BUILT FOR BRANDING

To further enhance targeted campaigns Crimtan has developed a range of products specifically designed for advertisers looking for new, effective ways to run branding campaigns online.

INTERACTIVE VIDEO UNIT

Crimtan's Interactive Video Unit (IVU) is designed for brands and retailers who want to maximise the value of high quality video assets and reach targeted consumers online. The IVU uses a standard MPU that engages web users with high quality, eye-catching, relevant content.

Just like TV, the IVU is delivered to your defined target market and helps raise awareness and reinforce brand values. As well as this, the interactive nature of the web enables consumers to explore the brand further by clicking on links that take them to specific locations on their website.

The video quality, expandable size, social networking links and targeted delivery mean that your ads can easily be more widely distributed by users who respond to the more 'personal and exclusive' nature of the content.

DYNAMIC RETARGETING

Until now, brands have found it difficult to take advantage of the benefits that retargeting can offer. Brands need cost-effective, high quality creative and a large, defined audience to target.

Using standard IAB ad units, Crimtan's Dynamic Retargeting product (DVR) provides effective, engaging brand advertising while adding dynamic retargeting benefits. DVR can even retain the impact and creative quality associated with rich media by pulling existing, high quality video, images and other elements into a template that is delivered to users who have browsed specific products or services on your site.

EXTENDING BRAND REACH

With a pixel on each page of the client's site, Crimtan is also able to identify the different profiles of users viewing individual products and use Crimtan Audience Extension to reach a new, bigger audience of similar web users who haven't yet visited the clients site.

For more information contact us on +44 20 7340 8763 or email ads@crimtan.com