CREATIVE SPECIFICATIONS

Insertion orders and creative must be submitted at least four working days before campaign launch date.

For more information contact us on 020 7821 6864 or email ads@crimtan.co.uk.

Ad Size Specs

Rich Media

Technical Specifications

Advertising Policy

IAB Standard Advertising Units

IAB Ad Unit	Dimensions	Max. File Size	Polite Load	Max. Animation Length	Max. Looping
Medium Rectangle	300x250	30K	Not allowed for this unit	15 sec	3 times
Leaderboard	728x90	30K	Not allowed for this unit	15 sec	3 times
Skyscraper	120x600	30K	Not allowed for this unit	15 sec	3 times
Supersky	160x600	30K	Not allowed for this unit	15 sec	3 times

IAB Rich Media Advertising Units. In-Banner Streaming Expandable/Retractable

IAB Ad Unit	Dimensions	Max. Expanded Dimensions	Max. Initial File Size	Subsequent Max. Polite File Load	Max. Video Length
Medium Rectangle	300x250	600x250	30K	2MB	Unlimited for streaming video
Leaderboard	728x90	728x315	30K	2MB	Unlimited for streaming video
Supersky	160x600	600x600	30K	2MB	Unlimited for streaming video

CREATIVE FORMAT GUIDELINES

Animation/Looping

Total animation time may not exceed 15 seconds and may not exceed 3 loops of animation

Ads may not employ persistent rapid or "strobing" animation of any graphic, copy, or background elements

Audio

Audio default state is mute and activation must be user-initiated on click

Audio shut-off functionality must be clearly visible to the user

Ad Expansion

Ad expansion must be user-initiated

Ad expansion or contraction functionality must be clearly visible to the user

Skyscrapers and MPU's must expand to the left and leaderboards must expand down

The method of ad expansion and contraction must be the same (e.g. rollover or click)

Close on roll off or must have [x] or "close [x]" on upper right corner of ad

Flash® Ads

A backup GIF or JPG image must be supplied

All Flash creative should employ the Click Action on (release)
{ if (_root.clickTAG.substr(0,5) == "http:") { getURL(_root.clickTAG, "_blank");}}

Version Flash 7 or earlier is recommended

Video

Video time may not exceed 30 seconds unless it is streamed, in which case there are no time restrictions.

Video can play on initial load or be user-initiated via rollover or click

Audio must be user-initiated by click

Distinctive Content

Ads must not be designed to mimic news or editorial content

Ad content must be clearly distinguishable from normal web page content and have cleraly defined borders.

RICH MEDIA

Crimtan works with most commercial rich media companies. All rich media applications, such as video or DHTML, should occur within the standard purchased pixel space. Expanding units must be user initiated

IMPLEMENTATION NOTES & BEST PRACTICE

Best Practice: For times when user's browser does not support creative functionality (i.e. Flash®, HTML5), provide a standard image file.

ADVERTISING POLICY

All advertisements are subject to approval by Crimtan. Crimtan reserves the right to refuse any ad submission which does not meet the requirements specified above, or is deemed otherwise inappropriate, distracting, or harmful to the online user experience.

BILLING

All campaigns will be invoiced based on Crimtan server statistics.