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PRESS RELEASES
Crimtan acquires CEE marketing services company.
LONDON. July 18, 2011. Crimtan has acquired CRM Target, an online marketing solutions company covering the Central and Eastern Europe region. This development gives Crimtan access to growing markets where CRM Target has existing operations such as the Czech Republic, Poland, Russia, Latvia and Slovakia.
To read full press release PDF click here.
Crimtan passes latest IASH audit.
LONDON. May 1, 2011. Crimtan has passed its second IASH audit with flying colours, scoring a 100% pass for the second time. ABCe today confirmed that Crimtan has complied with the IASH Code of Conduct for the period July to December 2010.
To read full press release PDF click here.
Crimtan launches Interactive Video Units for brand advertisers.
LONDON. April 12, 2011. Crimtan rolls out yet another new product for advertisers with the introduction of Interactive Video Units (IVUs) for brand campaigns. This high quality, high impact ad format makes the most of client video assets and raises brand awareness with the target audience.
To read full press release PDF click here.
Crimtan signs up to EU Framework for OBA.
LONDON. March 25, 2011. Clearly demonstrating its commitment to web user safety and privacy, Crimtan is one of the first companies to sign up to the EU Framework for Online Behavioural Advertising.
To read full press release PDF click here.
Vizu brand lift measurement tool debuts.
LONDON. March 17, 2011. Marks & Spencer has become the first Crimtan client to take advantage of Crimtan's new partnership with established US brand campaign measurement company Vizu.
To read full press release PDF click here.
Crimtan Opens Ireland Office.
DUBLIN. June 7, 2010. Crimtan has cemented its position at the heart of online advertising in Ireland by opening an office in central Dublin, headed up by Ireland Country Manager, Daniel Cooney.
To read full press release PDF click here.
UK Leaders in Behavioural Advertising Gain Independent Certification of their Commitment to Protect and Promote Consumers' Online Privacy
LONDON. April 14, 2010. Some of the UK's biggest digital players have reinforced their commitment to consumers' online privacy, receiving an independent certificate of compliance with the IAB's Good Practice Principles in online behavioural advertising.
To read full press release PDF click here.
Coremetrics Expands Partner Network for AdTarget Platform and Online Marketing Application
LONDON. April 10, 2010. Coremetrics, the leader in marketing optimization, has added Crimtan as a Coremetrics Connect™ certified partner. AdTarget™, an industry-leading data syndication platform and online marketing application, enables businesses to easily syndicate information about website visitors to targeted ad solution providers like Crimtan.
To read full press release PDF click here.
Crimtan Becomes Latest Accredited Member of IASH
LONDON. April 10, 2010. Crimson Tangerine (Crimtan), the Interest and Intent based behavioural advertising company announced it has become a fully accredited member of IASH after an independent audit by ABCe confirmed that the ad network has complied with the IASH Code of Conduct.
To read full press release PDF click here.
IAB Ireland Launches Thanks to Visionary Partners
DUBLIN. February 1, 2010. Digital advertising spend is set to grow following the launch of the Interactive Advertising Bureau Ireland (IAB Ireland) and the appointment of Suzanne McElliott as its CEO.
To read full press release PDF click here.