PRE-ROLL VIDEO

The growing amount of good quality online video content, combined with the increasing number of people consuming content online means there are now more opportunities than ever for brand advertisers to reach users with online brand campaigns.

When you also consider the fragmentation of TV audiences and the rapid uptake of easy-to-use technology that enables people to record programmes and skip ads on TV, it is easy to see why brands are looking for new ways to reach consumers.

PRE-ROLL

Video pre-roll ads run in a site's own video player before user selected video content. 15 or 30 second ads provide brand impact that reaches hundreds of thousands of consumers who may never see your ads on TV.

PRE-TARGETING

While pre-roll provides high impact and raises brand awareness, viewers are often reluctant to interrupt their viewing experience to explore the brand further.

Crimtan have solved this by developing unique technology that can deliver standard display ad formats to the same users who saw a pre-roll ad.

This enables advertisers to follow up pre-roll branding campaigns with continuing branding messages (possibly using the same video asset in an MPU) or with Response™ messages that drive the user to the site and encourage them to convert.

Alternatively, users who have seen the pre-roll can be excluded from the display element of the campaign

EXTENDING BRAND REACH

With a pixel on each page of the client's site, Crimtan is also able to identify the different profiles of users viewing individual products and use Crimtan Audience Extension to reach a new, bigger audience of similar web users who haven't yet visited the client's site.

For more information contact us on +44 20 7340 8763 or email ads@crimtan.com