Efficient, integrated campaign management

Reduced data leakage

ArchiTECH provides a single-tag solution to the complex process of connecting DCO or DMP to DSP, bringing these components together and reducing the common problem of data leakage through using multiple platforms.

Greater visibility of your campaign performance

The ArchiTECH dashboard allows you to analyse the performance of your campaigns against audience, creative and investment strategy, all in one place.

Compliance with global legislation 

ArchiTECH is gold-standard IAB certified and meets all global privacy requirements including GDPR and CCPA.

Single-stack solution with omnichannel capabilities

ArchiTECH has the ability to run programmatic campaigns across a wide range of channels, from Display, Mobile and Video to Native, CTV and DOOH.

ArchiTECH maximises campaign performance

ArchiTECH streamlines your programmatic advertising, combining a demand-side platform (DSP) and audience data builder with a dynamic creative solution in one.

Using algorithmic bidding optimisation alongside dedicated traders, it provides the best inventory at the best price across programmatic formats, including display, digital out of home (DOOH), connected TV (CTV), video, audio and native advertising.

ArchiTECH is integrated with leading ad exchanges and multiple supply-side platforms (SSPs).

ArchiTECH helps you reach the right audience

The platform combines brand data with Crimtan’s own unique data segments, based on 23 real-time online behavioural signals. It also builds bespoke data segments based on your customers’ unique user journeys.

ArchiTECH helps you reach your target audience by using tailored brand messaging and asset combinations to find new prospects, convert customers and retain existing customers.

ArchiTECH ensures you’re compliant and brand-safe

Running campaigns through ArchiTECH means you will be fully compliant with GDPR and other global privacy legislation.

The platform is also integrated with two market-leading ad verification providers – Integral Ad Science (IAS) and Grapeshot – to ensure brand safety, eliminate fraud and ensure ad viewability.

It also gives you customisable, transparent real-time reporting and performance insights, allowing you full oversight of your campaigns, so you can see exactly which programmatic strategies and channels are performing and experience a full 360° view of your customers.

Our partners

A consented identifier for your entire marketing lifecycle

It’s not enough for your campaigns to perform – they also need to be legally compliant. And that is exactly what our proprietary technology ActiveID ensures for you.

Find out more about ActiveID