There’s no denying that viewability is a key metric when looking at your advertising campaigns. But it doesn’t always mean people are actually paying attention to your ad, or are even seeing it.
We’re excited to announce our partnership with Dubai Media Incorporated (DMI) to launch the exclusive Dubai Connect dashboard. A unique dataset The dashboard combines data from both Crimtan and DMI, enabling our clients to target 1 in 3 adults in the UAE. The dataset is completely unique to our two companies and is run in […]
We’ve partnered with auto experts Autovia and Haymarket to create Auto Intent, giving car sellers in-depth access to buying signals from 2 out of 3 prospective UK car buyers.
One of the biggest challenges for marketers is being able to accurately measure brand perception and brand awareness.
Got a burning question about digital marketing? We caught up with our Sales Director (ANZ), Laura Kleiman to discuss some of the biggest questions brands struggle with when planning their digital advertising campaigns.
Are you making the most of your first-party cookies? Find out why they are so important and three ways you can maximise them.
Are you planning your retail advertising strategy for 2023? We explain five trends you need to know, and what you can do to embrace them.
Have you planned your 2023 Black Friday programmatic campaign yet? Read on for advice to ensure your ads are successful this year.
The global advertising industry has hit a pivotal point in terms of transparency. From Meta Verified to the IAB UK’s Transparency FAQs, transparency and accountability across the digital media supply chain have become the expectation for brands and agencies. In a world of murky metrics, online trolls and robots, and an increasingly sceptical consumer base, this should come as no surprise to regional marketers.
Retail media isn’t new. Point of sale messaging has long been a marketing staple for retailers. But, thanks to the rise of digital, today it offers far more potential – from digital in-store signage, to ecommerce platforms.
Since its launch in 1994, programmatic advertising has gone from strength to strength. Today the industry is estimated to be worth $7.38 billion. But what about the future? In a world – and industry – that is changing fast, how can you keep up with the latest developments and ensure that your campaigns continue to deliver the results you need?
Are your marketing teams working in silos? Find out why this could be damaging your CLV, and what you need to do instead.
It’s no secret that today’s online advertising world is overcrowded, so it’s critical that you think outside the box. Gone are the days of static banner ads, we know this. But it’s also not enough anymore to rinse and repeat ads, hoping to capture the attention of your target audience. It’s time to get creative.
Are you curious about how chatbots might change how we work? Find out what ChatGPT is, and how it will impact the programmatic industry.
Did you know that by 2026 it is predicted that 86% of all digital advertising revenue will come from programmatic advertising. So it is vital to get ahead of the game to truly understand the value of programmatic and the benefits it could bring to your business.
According to the Office of National Statistics, retail sales volumes fell by 3% between 2021 and 2022. As trusted programmatic partners for the retail industry, we’ve helped our global retail clients achieve exceptional marketing results, even as budgets get tighter.
Our Chief Commercial Officer Andy Houstoun joined Simon Moore, Director of Marketing at Dreams, on Retail Gazette’s latest podcast discussing all things omnichannel advertising to maximise any campaign’s impact.
It’s been a tough few years for the travel industry, thanks to Covid. But with the pandemic increasingly behind us, what is in store for 2023?
Have you planned your advertising campaigns for Ramadan 2023 yet? We share data-driven insights to help you make the most of seasonal consumer trends. Ramadan is observed by 2 billion people around the world. This year, the period of fasting, prayer, and reflection begins on 22 March and ends in the evening of 21 April […]
Product Bitesize Series: Episode 01 In the first episode of our product bitesize series our very own Product Manager, Joanna Evenden, and Client Services Director ANZ, Lauren Crosby, share with you what incremental value testing is, how it works and run through a case study showcasing the impact of measuring incremental value. If you want […]
Are you running, or planning to run a DOOH campaign? Make sure you avoid these five expensive but common mistakes.
We are pleased to announce the opening of our brand new office in Gijon, Spain, expanding our programmatic services across Europe and creating new jobs in the region.
For the last few years, the holiday has been significantly impacted by Covid. But as Asia starts to slowly bounce back from the pandemic, what could this year’s Chinese New Year have in store for brands?
Want to ensure your programmatic ads are REALLY working? Find out why you need to use our Incremental Value tool.
What marketing goals are you working towards in your display campaigns? Find out why you should switch from CPA to CLV, if you haven’t yet done so.
Has the demise of the third-party cookie pushed you further into a walled garden? Find out why this could be a mistake, and what you should do instead.
Find out why we’re delighted to announce the appointment of Andy Houstoun as Chief Commercial Officer (CCO).
Travel is back! But with all the pent up demand, how can brands stand out and attract travellers? Here are five ways travel brands can leverage programmatic DCO.
We are delighted to announce the appointment of Pete Kelly as our new UK Commercial Director. Find out what Pete will be doing at Crimtan.