Are your marketing teams working in silos? Find out why this could be damaging your CLV, and what you need to do instead.
It’s no secret that today’s online advertising world is overcrowded, so it’s critical that you think outside the box. Gone are the days of static banner ads, we know this. But it’s also not enough anymore to rinse and repeat ads, hoping to capture the attention of your target audience. It’s time to get creative.
Are you curious about how chatbots might change how we work? Find out what ChatGPT is, and how it will impact the programmatic industry.
Did you know that by 2026 it is predicted that 86% of all digital advertising revenue will come from programmatic advertising. So it is vital to get ahead of the game to truly understand the value of programmatic and the benefits it could bring to your business.
According to the Office of National Statistics, retail sales volumes fell by 3% between 2021 and 2022. As trusted programmatic partners for the retail industry, we’ve helped our global retail clients achieve exceptional marketing results, even as budgets get tighter.
Our Chief Commercial Officer Andy Houstoun joined Simon Moore, Director of Marketing at Dreams, on Retail Gazette’s latest podcast discussing all things omnichannel advertising to maximise any campaign’s impact.
It’s been a tough few years for the travel industry, thanks to Covid. But with the pandemic increasingly behind us, what is in store for 2023?
Have you planned your advertising campaigns for Ramadan 2023 yet? We share data-driven insights to help you make the most of seasonal consumer trends. Ramadan is observed by 2 billion people around the world. This year, the period of fasting, prayer, and reflection begins on 22 March and ends in the evening of 21 April […]
Product Bitesize Series: Episode 01 In the first episode of our product bitesize series our very own Product Manager, Joanna Evenden, and Client Services Director ANZ, Lauren Crosby, share with you what incremental value testing is, how it works and run through a case study showcasing the impact of measuring incremental value. If you want […]
Are you running, or planning to run a DOOH campaign? Make sure you avoid these five expensive but common mistakes.
We are pleased to announce the opening of our brand new office in Gijon, Spain, expanding our programmatic services across Europe and creating new jobs in the region.
For the last few years, the holiday has been significantly impacted by Covid. But as Asia starts to slowly bounce back from the pandemic, what could this year’s Chinese New Year have in store for brands?
Want to ensure your programmatic ads are REALLY working? Find out why you need to use our Incremental Value tool.
What marketing goals are you working towards in your display campaigns? Find out why you should switch from CPA to CLV, if you haven’t yet done so.
Has the demise of the third-party cookie pushed you further into a walled garden? Find out why this could be a mistake, and what you should do instead.
Find out why we’re delighted to announce the appointment of Andy Houstoun as Chief Commercial Officer (CCO).
Travel is back! But with all the pent up demand, how can brands stand out and attract travellers? Here are five ways travel brands can leverage programmatic DCO.
We are delighted to announce the appointment of Pete Kelly as our new UK Commercial Director. Find out what Pete will be doing at Crimtan.
Considering adding pre-roll ads to your marketing strategy? Find out how they work, how you can use them in your marketing campaigns and five things you need to do to make them effective.
With much of the world in lockdowns or living under other COVID measures, we’ve altered many of our daily habits. But just what are some of the lifestyle and purchasing changes we’ve made as a result of the pandemic?
The biggest problem every marketer faces is knowing where to allocate their marketing budget. Find out how Total Media Attribution solves this problem in a unique way.
Are you measuring the wrong metrics in your marketing campaigns? Find out the four common mistakes marketers make, and why they are so dangerous.
Are you measuring the wrong metrics in your digital marketing campaigns? Find out why last click attribution doesn’t work, and what you need to be doing instead.
Last week Google announced that it is yet again delaying the plan to abolish third-party tracking cookies – this time until at least 2024. But what does that mean for advertisers and what should you do now?
Increasingly, legislation is impacting global digital advertising campaigns. So how can brands prepare for changes – and still run successful campaigns?
Find out why the best performing campaigns are informed by data-driven insights, alongside great creative that really speaks to your audience.
Find out why are delighted to announce a unique partnership between Crimtan and automotive digital publishers Autovia and Haymarket Automotive.
We’re pleased to announce that Crimtan will be sponsoring the Marketing Game Changer category in the inaugural Retail Gazette Game Changers, as well as the Best Marketing Campaign in the 2022 Drapers Awards.
Find out how our new Insights Dashboard gives you complete visibility of your customer lifecycle and on-demand data.