As our clients know, we have long been committed to improving digital advertising standards through responsible advertising and supporting best practice industry initiatives.
This is reflected in our Gold Standard 2.0 certification from the Interactive Advertising Bureau (IAB).
So were delighted to receive notification that we were one of 231 TAG certified members to make up “who’s who” list of influential digital ad companies for 2022.
The Trustworthy Accountability Group (TAG) is the world’s leading program to fight criminal activity and protect brand safety in digital advertising. TAG advances its mission of eliminating fraudulent traffic, facilitating the sharing of threat intelligence, and promoting brand safety by connecting industry leaders, analyzing threats, and sharing best practices worldwide.
The 231 TAG certified member companies have been awarded 313 TAG seals across TAG’s Certified Against Fraud, Certified Against Malware, and Brand Safety Certified Programs. A large majority of recertified seals (62%) were awarded through independent validation.
Our approach of ‘Global Standards for Local Markets’ has again proven its worth. Thanks to the support and active participation of hundreds of member companies around the world, the relevance of TAG standards in all markets and across the digital advertising supply chain has never been more pertinent.
Every TAG Certified company has demonstrated its leadership in protecting its customers, partners, and the entire industry from these pernicious threats, and we are deeply grateful for their engagement and contribution to this critical effort.Todd Miller, VP, Policy and Compliance at TAG