We’re delighted to announce the appointment of Andy Houstoun as our new Chief Commercial Officer (CCO). As CCO, Andy Houstoun will be setting up a new Commercial Services Division to focus on better supporting our existing clients, as well as growing our creative and analytical functions.
Andy has over 20 years of experience in programmatic and digital, most recently as Group Operations Director at Crimtan, and previously as CCO of Larsson & Jennings, the Swiss made watch brand.
Before this he worked at Venda, the world’s largest on-demand e-Commerce provider, and was part of the founding team at Tesco.com.
Crimtan is constantly innovating to drive incremental ROI and lifetime customer value for our clients and we have ambitious plans for future business growth. Andy’s experience, expertise and market insight will be invaluable as we expand into new markets and build on our creative and analytical capabilities to deliver exceptional client insight and performance.Paul Goad, CEO
Commenting on his appointment, Andy Houstoun said:
The industry, compliance and needs of our clients are all evolving at lightning speed. As an independent company with our own technologies and services, Crimtan has the opportunity to be nimble and navigate this complexity through transparent insights and solutions that focus on driving each and every client’s customer lifetime value.
I am looking forward in my new role as CCO to delivering exciting developments across planning, targeting and measurement that will support all our clients to drive the best performance for their marketing spend in the new consented and cookieless world.Andy Houston, Chief Commercial Officer