Are you running, or planning to run a DOOH campaign? Make sure you avoid these five expensive but common mistakes.
If you’re an online retailer, it won’t surprise you to learn that not all shopping days are equal. There are some days that you can rely on to be busy – such as the lead up to big holidays like Christmas, Chinese New Year and Diwali. And others when sales will always predictably lag. Wouldn’t […]
While every retailer hopes for strong year round sales, there are some peak shopping windows throughout the year that deserve to be taken advantage of. But what are they? And how can you maximise their value to your business? Here are 16 of the biggest peak shopping events around the world we think every online […]
By Danielle Goh, Technical Account Manager, Crimtan APAC Back when I was working in an agency, the request I would hear of the most was “I need a viral post”. “We have a pretty good promotion; how do we make that viral?” they’d ask. The marketer in you is probably twitching at the idea of […]
The media agency model has been under attack in recent years. Advertisers’ concerns over agency transparency and undeclared income has been a regular topic in the press. Privacy changes such as the infamous GDPR have muddied the waters over user targeting and consultancies, led by giants such as Accenture and Deloitte, have entered the market […]
Thinking of making a move from working agency side to an ad-tech company? Or just wondering what it’s like on the other side of the fence? A recent recruit to Crimtan, Rahila Nadir who made just this move shares what they’ve learned from the experience. I assumed it would be an easy transition A few […]
By Milan Blazevic, Crimtan Director ANZ My nephew was handing me my third straight FIFA19 hammering on babysitting duty recently, when he turned to me and asked: “Uncle Milan, what job do you do?” “I work in Advertising” I said. “What’s that?” “I work with businesses like the one that makes FIFA19 and help them […]
The latest AMAA Media Trust research, published recently, highlights the big issues for the Australian digital ad industry – and shows that many companies struggle to resolve them. On one hand the industry bemoans wasting marketing budget on bad sites, ad fraud and poor reporting, while on the other hand it doesn’t want to pay […]
Many travel companies are worried about how the GDPR and other privacy regulations will affect their display marketing strategies. In this video, Crimtan’s Head of Travel, Katarina Kljajic, explains how the right approach to privacy and the right strategies combine to help marketers reach web users all along the travel lifecycle and drive sales. You’ll […]
By Milan Blazevic, Crimtan Director ANZ In the advertising industry, we like shiny new things. We especially love those new buzzwords associated with those shiny new things which we can then add to our ever-growing media word-cloud. So, what’s hot right now? You would be hard pressed not to find a strategic planning session where […]
Following on from the success of our first ever data science event last year in partnership with Cardiff University, we have decided to do it again on Wednesday 17 October. Join us at The Royal Institution of Great Britain in London, as we explore the key topics surrounding analytics and digital marketing. During the afternoon, […]
You can use display advertising campaigns for every stage of the customer lifecycle. But one the most important purposes of a display campaign can be to prospect for new customers. All businesses want to drive a steady stream of new customers to their site, and to prospect for these efficiently, you need a variety of […]
Part two of a two part series, where Crimtan’s Product Director, Andy Houstoun, talks about GDPR and a new dawn in programmatic display advertising. Missed part one? Listen to it here. To recap, over the course of the podcasts you’ll learn: What programmatic display advertising is and how it works A brief summary of GDPR […]
If you’re a marketer then you’ll already be familiar with the concept of using cost per acquisition (CPA) metrics to define the success of digital campaigns. But increasingly, marketers are looking at how CPA and other targeted marketing costs interact with Customer Lifetime Value (CLV) to establish the true value of their digital marketing strategies. […]
Crimtan’s Product Director, Andy Houstoun, talks about GDPR and a new dawn in programmatic display advertising. Listen to the Podcast and you’ll learn: What programmatic display advertising is and how it works A brief summary of GDPR and how it’s affecting programmatic display advertising The impact and fallout of GDPR – what has actually happened […]
If you’re a creative director at an independent agency, we’d love to invite you to join us for a free breakfast briefing on Thursday 20 September. During the briefing we’ll explore how to create dynamic display advertising and leverage user data to deliver relevant messages across web and mobile. We’ll give a live demonstration of […]
Are you planning a new programmatic campaign? Or trying to understand why a previous campaign didn’t deliver the results you were expecting? One of the most important – and overlooked – parts of any successful programmatic campaign is the design. Done well, programmatic creative will dramatically improve your results, with better conversion rates and ROI, […]
Since GDPR came into force on 25 May this year, websites have been required to be more careful about how they use people’s data. As a result, they appear to be losing their appetite for third-party cookies. Under GDPR, companies must have a lawful basis to use personal data – a change that has had […]
When you’re planning a retargeting display campaign, following best practice can make a significant difference; not just to sales, but also to the long-term awareness and impression of your brand among consumers. So for the best results, make sure you follow this 10-step best practice process. 1) Segment your audience Audience segmentation is the heart […]
Ever wonder how a dynamic display campaign is created? What process you need to go through to build a campaign that delivers on your objectives? To help you understand what happens behind the scenes, we want to take you through the entire process of creating a dynamic display ad campaign – from initial contact to […]
Are you planning to design (or brief an agency to design) a digital display campaign for your brand? Or perhaps you’re trying to understand why a current or previous campaign didn’t deliver the results you were expecting? With over six years’ experience designing thousands of successful campaigns for happy clients, we thought we’d share our […]
Andy Houstoun, product director, Crimtan 25 May 2018, the date the General Data Protection Regulation came into force, has quietly slipped into the ether of the past. The legal industry are smiling at their healthy bank balances and naming newly acquired Swiss chalets ‘GDPR’; small businesses who firmly believed the first knock at the door […]
Since 2017 there has been an increasing amount of media coverage on the subject of client in-housing. A May IAB programmatic report discovered that 35% of brands had expanded their in-house programmatic media buying, and 62% were planning to do so by 2022. And only recently both Vodafone and Lucozade indicated they were keen to take […]
Wonder why your display advertising campaign isn’t performing as promised or expected? All too often we see companies losing money on their programmatic campaigns due to simple – and very avoidable – mistakes. To help you identify where your campaigns may be going wrong, we explain seven of the most common mistakes brands make. 1) […]
We’re delighted to announce that we are one of the first companies in the UK to have been certified Gold Standard by the IAB (Internet Advertising Bureau UK). We have long been committed to improving digital advertising standards through responsible advertising and supporting best practice industry initiatives, and our certification reflects this. What’s the IAB’s […]
According to research by Centre of Retail Research (CRR) and VoucherCodes, UK retailers could benefit from a £1.33bn economy boost during the World Cup this summer if England make it through to the second round. And if they get through to the final, that’s set to rise to £2.72bn. The sectors that are likely to […]
If you’ve been experiencing problems with your display campaigns since the GDPR changes came into effect, you’re far from alone. Many advertisers are wondering why performance has dropped, and why their agency has gone a bit quiet. The truth is that a lot of agencies were unprepared for the impact that the GDPR has had […]
GDPR has caused a great deal of confusion – and even some panic – among retailers who are unsure how to continue advertising (and, in particular, retargeting) and stay the right side of the new rules. To explain exactly what retailers need to do post-GDPR, and how you can turn it into an opportunity for […]
How to make users love your ads (and stop users hating them). Find out in below do’s and do nots. 1) Do use respectful frequencies There’s nothing more irritating (or more likely to put you off a brand) than being talked around the internet by the same ad. So, you’re thinking about a camping holiday […]
It’s not often you get invited to breakfast via a blog. But, if you’re in London or Manchester in June and are responsible for running digital advertising campaigns for a retail brand, we’d love you to join us. We’ll be hosting our Retail programmatic in a post GDPR world breakfast briefing in London on the 26 […]
As 25 May (the day that GDPR finally comes into force) approaches, there’s still uncertainty in how consent will be controlled, and how the programmatic industry will react. Here’s why we believe that GDPR is a positive step forward for the programmatic industry. Consent will become more valuable after GDPR Post-GDPR, an increasing number of […]