Are you running, or planning to run a DOOH campaign? Make sure you avoid these five expensive but common mistakes.
UK digital advertising technology company, Crimtan, has announced five new hires to its UK office. This follows the recent news that Crimtan has been recognised as a rising company to keep an eye on by theSunday Times Tech Track, as well as the announcement that it had acquired creative and video software company, Scenestealer. Kate Messenger, […]
By Paul Goad, CEO at Crimtan. When you think of man vs. machine, the first thing that pops into your head might be IBM supercomputer Deep Blue’s 1997 victory over world chess champion Garry Kasparov. Yet many forget that Deep Blue had a team of chess experts and programmers manually altering the engineering between games […]
By Tony Evans, Corporate Development Director at Crimtan. Nick just joined our advertising company as a data scientist. In fact, he’s one of the 50% of staff who are data scientists. But what’s happened to the chain-smoking, Martini-swilling folk we see in Mad Men, who used to be the driving force behind advertising? Data – and it […]
The acquisition will see Crimtan clients benefit from rich media and video creative solutions in addition to helping publishers make more money from video on their site. London, 25 October 2013: UK digital advertising technology company, Crimtan, has acquired Brighton-based creative and video software company Scenestealer for a six figure sum. This partnership will give […]
By Tony Evans, Corporate Development Director at Crimtan. Apparently ‘math men’ have replaced ‘Mad men’. So many articles have suggested that online display advertising is now all about algorithms, RTB and programmatic buying that marketers think online advertising is something that only techies in agencies can manage – and that good results are dependent on […]
Multiple new inventory sources made available through a single integration with IPONWEB’s new RTB infrastructure play. London, 11 October 2013: UK digital advertising technology company, Crimtan, has become one of the early closed beta stage partners to integrate with the BidSwitch, the new RTB integration solution from real-time technology pioneer, IPONWEB. This partnership will give Crimtan […]
Crimtan is one of only ten UK companies named a ‘Rising company to keep an eye on’ by The Sunday Times Hiscox Tech Track 100. London, September 16th 2013: Crimtan, a UK based global advertising technology company, today announced it has been recognised as one of ten ‘Rising companies to keep an eye on’ by […]
Industry-leading Geolocation Technology Used To Improve Online Advertising Performance Through Worldwide Audience Profiling. LONDON, UK, 16th September 2013: Digital Element, the leading provider of IP geolocation intelligence technology, today announced that Crimtan, a UK based advertising technology company, has fully deployed its NetAcuity Edge® hyperlocal IP geolocation technology within Crimtan’s RAMP360™ platform, enabling accurate geographic […]
by Anastasia Lyapchenko, Head of Analytics at Crimtan. With the conference season in full swing, the industry should be able to approach the end of the year with a pretty good idea of the key challenges and what needs to be done to overcome them. I wouldn’t mind betting that many of the problems involve data and most […]
At the end of July, ExchangeWire posted an article on the Vendor/Agency relationship. Having just crossed the Agency/Vendor divide (MediaCom to Crimtan), the article raised a number of concepts that I found of great interest. It is certainly true that the nature of the relationships, and indeed the planning process, are changing fast; what follows are my […]
By Tony Evans, Corporate Development Director, Crimtan. The furore over big brands’ ads appearing next to controversial content on Facebook is yet another reminder that the web can be a dangerous place. While there have been significant developments in recent years that make online advertising safer, brands still need to make sure that their agencies […]
MediaCom’s data and technology director Robert Webster has joined ad tech firm Crimtan as chief product officer. Webster, who joins today, will focus on driving new products that specifically address current marketing challenges, along with unlocking the “higher value end” of programmatic buying – brand response. This will include developing methods around ensuring the right […]
In at the data deep end. Where to start? Well, the beginning is usually a good place, so the first area for exploring patterns in data is the audience segmentation and profile building process. Crimtan uses interest and intent behaviour demonstrated online to define how different profiling attributes are related in order to create patterns […]
Welcome to the first of my regular blogs about data science and online advertising. I’m Maria Diapouli and I work full time for Crimtan as a KTP Associate with the University of Brighton. For the next two years I am focused on finding out how we can use the vast amounts of data that Crimtan […]
The Record of the Day Awards 2012 saw Music Robot, part of the Crimtan Select portfolio of premium websites, nominated for the Innovation Award Crack in the Road, part of the Music Robot Collective, won blog of the Year – making it four consecutive wins for Collective blogs. Previous winners were: 2011, Abeano; 2010, My […]
New conference on November 28 to focus on how the increasing amount of data available can improve campaign performance. Leading data experts, advertisers and agencies will be gathering at the BP Lecture Theatre in the British Museum to hear presentations and to discuss the hot topic of Big Data. Everyone is talking about it, and some companies […]
The Webit Congress 2012 in Istanbul, Turkey hosted visitors from 72 countries on 10-11 October. More than 6000 delegates explored new ideas and business opportunities while 180+ digital thought-leaders shared their knowledge, providing more than 100 hours of engaging conference programme. Our presentation, “Using data to unlock audiences and improve campaign effectiveness” was made by Crimtan’s Managing […]
Better understanding of Big Data will help advertisers define their audiences and find new users. Ad agencies increasingly face the challenge that while the online advertising industry is now very well equipped to target current audiences, it’s poorly equipped to identify new audiences. Online advertisers should look to new technologies to target potential customers and […]
Academics to develop new technologies. Leading academics at the University of Brighton will be applying their expertise in artificial intelligence (AI), advanced mathematics and computer modelling techniques to develop new systems for Crimtan, the digital advertising services company. The primary focus of the academics’ work will be enabling brands to benefit from AI and advanced […]
Online video has made it easier than ever before for brands to connect with consumers, but has created challenges when it comes to defining success. A great article in Media Week recently explained why CTR really is a hopeless metric for judging the success of campaigns using video. Whether it’s a pre-roll ad or an […]
Crimtan moves early to comply with EU Framework for OBA. The revised ePrivacy Directive1, places obligations on companies using cookies and other tracking devices. In response, the European Advertising Standards Alliance (EASA) has proposed Best Practice Recommendation (BPR), for a European industry-wide self-regulatory standard in Online Behavioural Advertising (OBA). It provides a comprehensive self-regulatory solution […]
Advertisers need to guard their brand image fiercely, and exercise caution online. Increasingly, advertisers need to consider the risk to their brand of appearing next to potentially damaging content and take steps to avoid it. This is especially true of big brand campaigns that try to reach large numbers of users online. Until quite recently […]
IASH may have gone – but there are better ways of protecting brands online Advertisers want performance at the best price, but not if it puts their brand at risk. Major brands including British Gas, Tesco and EasyJet were recently accused in the Times and the Daily Mail of advertising on illegal file-sharing sites. They’re […]
Crimtan uses US brand protection company Adsafe to enhance brand protection across every UK and Ireland campaign. Crimtan has become the first advertising company to commit publicly to using AdSafe’s content verification and ad blocking technology on every online campaign run in the UK and Ireland. The AdSafe Content Rating System scores and evaluates the […]
New technology enables small and medium sized publishers to enter premium advertiser marketplace and access tools to drive up inventory value. Publishers that have been largely ignored by big advertisers and agencies in the past can now use a new suite of tools previously only available to the biggest websites. Crimtan Select – a new […]
London based Behavioural Advertising Network expands operations into Central and Eastern Europe. Crimson Tangerine Ltd (Crimtan), a leading UK and Ireland online advertising technology company has acquired CRM Target, an online marketing solutions company covering the Central and Eastern Europe region. Trading as Crimtan CEE, this development gives Crimtan access to growing markets where CRM […]
Behavioural Advertising Company, Crimtan, commits to new self-regulatory programme providing compliance with EU ePrivacy Directive. Clearly demonstrating its commitment to web user safety and privacy, Crimtan is one of the first companies to sign up to the EU Framework for Online Behavioural Advertising. The EU Framework was created to help companies comply with the EU […]