Podcast: A New Dawn in Programmatic Display Advertising – Part One

Crimtan’s Product Director, Andy Houstoun, talks about GDPR and a new dawn in programmatic display advertising.

Listen to the Podcast and you’ll learn:

  • What programmatic display advertising is and how it works
  • A brief summary of GDPR and how it’s affecting programmatic display advertising
  • The impact and fallout of GDPR – what has actually happened since it was implemented?
  • How future legislation – ePR [Electronic privacy regulation] will negate the effectiveness of cookies for tracking
  • How a focus customer lifetime value could be a safeguard against the demise of tracking cookie effectiveness


This Podcast was first published on Site Visibility. You can also download the podcast on iTunes.