Building a strong foundation to drive new customer growth
What was the brief? The department of culture and tourism Abu Dhabi (DTC) asked us to increase awareness of Abu Dhabi as a tourism destination in the UK and Germany. What did we do? Using our creative intelligence, we created over 5,400 ad creatives using dynamic audience targeting. We highlighted differences in weather between the fantastic […]
What was the brief? South Africa Tourism wanted to move towards a lifecycle approach for their programmatic campaigns. Their brief was to retarget based on peoples travel interests, and to start using targeted creative. The campaign KPI was to achieve a CTR of 0.1%. What did we do? To ensure we reached the users outside […]
What was the brief? Jazeera Airways is a low cost carrier (LCC) airline headquartered out of Kuwait. Their objective was to sell tickets from Kuwait for their various routes. The performance of the client’s campaigns with other vendors had plateaued, so we were briefed to help them increase ROI and new customer acquisition through programmatic […]
What was the brief? Red Carnation Hotels wanted to increase brand awareness and bookings for seven Red Carnation Hotels, targeting prospects in the USA and the UK. Their specific goals was to achieve a CPA target of £50-£75 across the seven hotels. They also wanted to test the effectiveness of user generated content (UGC) creative […]