What was the brief?
The department of culture and tourism Abu Dhabi (DTC) asked us to increase awareness of Abu Dhabi as a tourism destination in the UK and Germany.
What did we do?
Using our creative intelligence, we created over 5,400 ad creatives using dynamic audience targeting. We highlighted differences in weather between the fantastic weather in Abu Dhabi and the six targeted cities using a real-time weather API.
What were the results?
The CTR for our ads beat the benchmark by over 300% in Germany, and by over 400% in the UK. Consumers also booked trips that were more than 34% longer compared to the regular destination communication, and spent over 35% more on hotel stays.
What was the client’s reaction?
Following the success of the campaign, the Department of Culture and Tourism Abu Dhabi are using our dynamic approach as part of their ‘always on’ activity, and looking to scale it to other channels such as video.
Download our full case study, including details of how our campaign generated an incremental 7,000 hotel searches and 6,600 flight searches.