Powerful

We’re the experts in lifecycle marketing for programmatic advertising

Our lifecycle marketing programmatic campaigns are leading the way in results. Learn more about our insights into the industry, and how to ensure you’re delivering the right ads, to the right customers at the right time.

News

Why you’re probably getting attribution wrong (and what you should be doing instead)

When it comes to digital marketing as a whole (and display advertising specifically), accurate attribution is the holy grail of data. When you understand exactly where sales come from and why, you can plan and replicate successful campaigns with confidence, and stop wasting money on marketing activities that don’t deliver. But accurate attribution is incredibly […]

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We’re proud to be named Best Digital Trading Team finalists in the Drum Digital Trading Awards

We’re proud to be named Best Digital Trading Team finalists in the Drum Digital Trading Awards Digital trading is a relatively new skill – and it’s not easy. The hours are long, the work is complicated and clients, quite rightly, demand exceptional results. To meet these expectations, a digital trading team must work together effectively […]

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Crimtan opens new APAC office in Singapore

APAC is an important market for Crimtan, so we’re delighted to announce the opening of our new office in Singapore. And to celebrate our new location, we’ve welcomed some talented new members to our team. Creative Account Manager Jonathan Lim, joined the APAC team from Inmobi in March. With five years’ experience in building and […]

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Should you run programmatic campaigns in-house?

One question we hear asked often, is whether advertisers should run programmatic in-house. But a better question to ask is: could you run a programmatic campaign in-house? And to answer this, there are two more questions you need to consider. 1) Do you have the right amount of resources? In order to run a campaign […]

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Three types of data you can use to create powerful dynamic display ads for APAC financial products

When creating dynamic ads for APAC financial products, their success depends on the quality of data used for your targeting. Get it right and you can serve highly targeted, dynamic ads with creative that matches the need a customer has at that exact moment – raising relevancy, results and trust. Get it wrong, and you […]

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Why we’re so excited to be nominated for a RAR Award

It’s always an honour to be nominated for an industry award. But there’s something extra special about being named as a contender for the RAR (Recommended Agency Register) Awards by The Drum. Why? Because unlike many awards, you can’t be nominated externally for an RAR Award. You can’t submit an entry, write a paper or hope a […]

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Is programmatic ‘easy’, or do you need an expert?

Over the last couple of years there have been two very different beliefs we’ve heard people discuss in programmatic. The first one is that running a programmatic campaign is quite easy, so you shouldn’t need to pay a high margin (hidden or otherwise) for a supplier to do it. The second one is that there […]

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Why consumer trust is so important for APAC financial brands – and how to get it!

If you’re planning a digital ad campaign in APAC, there are inevitably many important factors you’re considering – not least data, creative, viewability and ROI. But if you’re a financial brand there’s one very important consideration that needs to stay front of mind in every decision you make. And that’s trust. Honesty and trust are […]

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What’s a Walled Garden? And why do we believe it’s a good thing?

The Walled Garden is often loathed in digital advertising, and many people would love to see them gone. But here at Crimtan, we have a very different view; not only do we hope they’ll continue to grow, but we believe this is good for the industry.

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Are you making these expensive creative and data mistakes?

We see too many travel brands wasting money on digital ads that will never give them the return on investment they were hoping for. Ads that are targeting the wrong people, at the wrong time, with the wrong creative – and often the wrong offer too. And the thing is: it’s so easy to get […]

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How you can increase your travel bookings using digital marketing creative and data

Too many travel brands are missing valuable opportunities to increase their bookings because their digital advertising isn’t working properly. And worse – they’re actually wasting their limited budget on ads that will never convert. As experts in using data, technology, insights and creative to produce digital advertising that delivers consistently impressive results, we’re frustrated at […]

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Crimtan shortlisted for the UK Biddable Media Awards 2018

We are delighted to announce that Crimtan has been shortlisted for “BIDDABLE AGENCY LED CAMPAIGN OF THE YEAR” in recognition of our outstanding work for a national gaming company. The awards are judged by an esteemed panel of industry leaders and experts who were looking for clear objectives, a creative approach and effective implementation with tangible […]

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