Lifecycle marketing

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Our lifecycle marketing display campaigns are leading the way in results. Learn more about our insights into the industry, and how to ensure you’re delivering the right ads, to the right customers at the right time.

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HOW TO: Achieve display advertising success in B2B

By Andrew Blackwood, Director, Crimtan B2B. Sales and direct channels such as telesales, email, PPC and SEO are becoming increasingly competitive, expensive and less responsive, which is why B2B marketers need a new approach. The answer is display advertising, but how can you master it for your business? Here are six key considerations for B2B […]

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Opinion: Programmatic snake oil? Shake this man by the hand

By Tara Crosby, Managing Director, Crimtan Australia. Everyone who bumps in to Nick Keenan from Maxus Melbourne should shake his hand. After reading his opinion piece on overselling media technology, we have found someone with a refreshing take on a much-hyped topic. A quick search of the digital advertising and marketing trade titles reveals a plethora […]

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HOW TO: Achieve display advertising success in B2B

By Andrew Blackwood, Director Crimtan B2B, Sales and direct channels such as telesales, email, PPC and SEO are becoming increasingly competitive, expensive and less responsive, which is why B2B marketers need a new approach. The answer is display advertising, but how can you master it for your business? Here are six key considerations for B2B marketers […]

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Five steps to powerful programmatic branding

By Sophia Savitsky, Senior Client Services Executive, Crimtan. When Pam Horan, President of the Online Publishers Association (OPA), wrote in December 2012 that “programmatic buying does not build brands”, few would have disagreed. Today, times have changed as big data, programmatic buying and real-time bidding have collectively paved the way for a new generation of brand […]

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Cross-Device Tracking: Don’t Believe The Hype

By Robert Webster, Chief Product Officer, Crimtan. Recently the ad tech world has been getting very excited about cross-device tracking. What has been a theoretical holy grail for a long time is now being touted as ready for prime time. But as much as I am personally excited about cross-device campaigns, much of the recent hype […]

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Programmatic branding: The next step

By Adrian Lacey, managing director of Crimtan UK. The majority of digital marketers have grown up around the internet. However, owing to the fact that the KPI for online campaigns has always been the click — or more recently cost per action (CPA) — big brands have been unsurprisingly slow to fully utilise online advertising for […]

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Trading desk debates often ignore the underlying technologies

By Adrian Lacey, managing director of Crimtan UK. What is missing from the recent article published on Media Week (‘Trading desks: Are independents the answer to client concerns?’) is that brands shouldn’t be concerning themselves with the question of agency versus independent, but should focus on what marketing objectives they are trying to achieve. It should […]

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Crimtan sets up shop in Sydney

Crimtan will provide its own proprietary technology stack to deliver campaign and audience analysis to Australian companies. Global marketing technology company, Crimtan, is opening an office on Sydney’s Pitt Street with former News Corp sales exec Tara Crosby as managing director. The UK headquartered company has been serving clients in Australia for over two years. The […]

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Crimtan one of the first companies to be awarded JICWEBS DTSG kitemark

Crimtan receives ABC verification for online brand safety. London, Thursday 1st May 2014: Global digital advertising technology company, Crimtan, is one of the first 10 companies to have its brand safety policies and practices verified by independent industry auditor ABC (link) as conforming to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles (link). […]

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Human vs. Machine: Time for a peace treaty?

By Dan Cooney, managing director, Crimtan Ireland. It is important not to lose sight of the fact that technology is programmed by people and is a systematic enhancement of human competencies. Even sophisticated, machine-led technologies still require a human to oversee activities. This is true of RTB (real time bidding), which still needs to be ‘manned’. […]

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Crimtan chosen as a 2014 Red Herring Top 100 Europe Winner

Amsterdam, Netherlands – Red Herring announced its Top 100 award winners today, recognising Europe’s leading private companies and celebrating these startups’ innovations and technologies across their respective industries. Red Herring’s Top 100 Europe list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring’s editors were among the first to […]

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The Rise Of Multi-Screen, And Why ‘Last-Click’ Has To Go

As advertisers transition towards a more holistic model of campaign optimisation, they are addressing how they attribute their media spend. Crimtan’s Chief Product Officer, Rob Webster contributes to this Exchangewire article. The full article is reproduced below. The consumer shift towards accessing the web on multiple devices, plus the (albeit nascent) emergence of connected TVs, has prompted […]

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