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Human vs. Machine: Time for a peace treaty?

By Dan Cooney, managing director, Crimtan Ireland. It is important not to lose sight of the fact that technology is programmed by people and is a systematic enhancement of human competencies. Even sophisticated, machine-led technologies still require a human to oversee activities. This is true of RTB (real time bidding), which still needs to be ‘manned’. […]

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Crimtan chosen as a 2014 Red Herring Top 100 Europe Winner

Amsterdam, Netherlands – Red Herring announced its Top 100 award winners today, recognising Europe’s leading private companies and celebrating these startups’ innovations and technologies across their respective industries. Red Herring’s Top 100 Europe list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring’s editors were among the first to […]

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The Rise Of Multi-Screen, And Why ‘Last-Click’ Has To Go

As advertisers transition towards a more holistic model of campaign optimisation, they are addressing how they attribute their media spend. Crimtan’s Chief Product Officer, Rob Webster contributes to this Exchangewire article. The full article is reproduced below. The consumer shift towards accessing the web on multiple devices, plus the (albeit nascent) emergence of connected TVs, has prompted […]

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ABC UK issues EDAA Trust Seal to Crimtan

Today, Crimtan has received the EDAA Trust Seal from independent industry Certification Provider ABC UK, demonstrating their compliance in accordance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA). Earning the Trust Seal is an important last step in the process for Third Parties committed to the self-regulatory programme. The Trust Seal demonstrates compliance […]

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Measuring Viewability: What Do Advertisers Need To Know?

By Tony Evans, Corporate Development Director at Crimtan. I promised myself I would never use the quote, “Fifty percent of my advertising is wasted — but which half?” But here I go again. This time it’s not because we serve random ads to any old web user — targeting technologies have taken care of this. It’s because the […]

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How to maneuver the programmatic minefield

By Adrian Lacey, UK Managing Director at Crimtan. “Nothing to see here” has for years been the industry’s response to advertisers asking about the safety of their brands online. Meanwhile out of sight, increasingly complicated technologies and processes have been developed to cope with online advertising’s biggest secret. Many advertisers have now woken up to the […]

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Big Data – What Does It Really Mean For Digital Marketing?

By Robert Webster, Chief Product Officer, Crimtan. For the last few years people have been talking a lot about big data with lots of digital companies jumping on the bandwagon as experts in this space. Digital practitioners have had to add words like “No SQL”, “Hadoop”, “Map reduce” and most (in)famously “The cloud” to their vocabulary. […]

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Data strategies for a complex marketing funnel

By Adrian Lacey, UK Managing Director at Crimtan If some pundits are to be believed, programmatic RTB has sorted out online marketing once and for all. Just set the controls for click, buy, retarget etc, select your bid price, press ‘Go’, and that’s it. But hold on, has years of head scratching by dedicated marketing […]

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ExchangeWire TraderTalkTV

Rob Webster Discusses The Evolution Of The Media Plan And How Third Parties Add Value Through Prospecting. Rob Webster discusses the evolution of the media plan. In a deep dive into how the media plan (or schedule) currently looks, he highlights the over emphasis on the retargeting piece, and how third party buyers can continue […]

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Crimtan announces a raft of new hires

UK digital advertising technology company, Crimtan, has announced five new hires to its UK office. This follows the recent news that Crimtan has been recognised as a rising company to keep an eye on by theSunday Times Tech Track, as well as the announcement that it had acquired creative and video software company, Scenestealer. Kate Messenger, […]

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Even The Smartest Machines Need A Human Touch

By Paul Goad, CEO at Crimtan. When you think of man vs. machine, the first thing that pops into your head might be IBM supercomputer Deep Blue’s 1997 victory over world chess champion Garry Kasparov. Yet many forget that Deep Blue had a team of chess experts and programmers manually altering the engineering between games […]

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What’s the role of data scientists on online advertising?

By Tony Evans, Corporate Development Director at Crimtan. Nick just joined our advertising company as a data scientist. In fact, he’s one of the 50% of staff who are data scientists. But what’s happened to the chain-smoking, Martini-swilling folk we see in Mad Men, who used to be the driving force behind advertising? Data – and it […]

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