Powerful

We’re the experts in lifecycle marketing for programmatic advertising

Our lifecycle marketing programmatic campaigns are leading the way in results. Learn more about our insights into the industry, and how to ensure you’re delivering the right ads, to the right customers at the right time.

News

How ‘hygienic’ are your digital ads? Seven steps you need to take for responsible advertising

By Tony Evans, Corporate Development Director, Crimtan The days of the digital Wild West are over. The GDPR promises to bring transparency to the industry at long last and, as a responsible programmatic company, we think this is a much-needed, positive move. The truth is that display advertising is no more of a privacy risk […]

News

Why you need to time your Black Friday ads carefully to reach the biggest audience

Black Friday has quickly become one of the retail events of the year. But with more and more retailers entering the fray, competition for customers is high. So, if you’re a retailer and want to maximise your Black Friday sales, how do you ensure your deals get in front of the right audience, at the […]

News

A beginner’s guide to programmatic

Are you unhappy with the current results of your digital advertising? Looking for solutions that will deliver a better ROI? In our beginner’s guide to programmatic we explain what it is, how it works, and why it can deliver significantly better results when implemented properly. What is programmatic? In its most basic form programmatic is […]

News

Five reasons why your digital travel campaigns aren’t working

By Rob Webster, CSO, Crimtan Over the past few years we’ve seen clients more than double their ROI with a well-planned digital marketing campaign. And we’ve seen other brands lose customers and waste money. It’s very easy to see where some travel brands are going wrong, with mistakes that are just as easily avoided. […]

News

Four creative and data travel tactics you can use to increase your digital advertising results

By Rob Webster, CSO, Crimtan One of the major challenges for travel marketing directors is that most consumers will compare prices from a range of suppliers before buying. So while your creative message needs to be compelling enough to grab their attention, it also needs to build brand loyalty. Consumers respond to personalised messages, but […]

News

Are you making these three common mistakes with your travel digital marketing?

By Rob Webster, CSO, Crimtan Display advertising isn’t new to the travel industry. No travel brand today can afford to overlook digital when deciding on their marketing strategy and budget. But while you may be spending money on digital advertising, are you investing it wisely? Too often we see travel marketers making easily-avoided mistakes. Mistakes […]

News

Read our new travel whitepaper

Display advertising isn’t new to the travel industry. But despite many programmatic implementations, key travel industry challenges still haven’t been resolved. And as a result media campaigns aren’t working – and budget is being wasted. In this white paper we explain why this is happening. We explore the issues travel marketers face, and explain how […]

News

Crimtan Shortlisted for Best Client Service Award

Yesterday, at ATS London, ExchangeWire announced that Crimtan was shortlisted in the Best Client Services team category for The Wires Awards. The Wires accepts entries from around the globe and recognises the very best use of ad tech and martech across all aspects of media sales and media. For the Best Client Services Award the panel […]

News

How programmatic can boost sales to ethnic groups

By Tony Evans, Corporate Development Director, Crimtan. Living in Stockwell, South London, as I do, it’s easy to appreciate the importance of accurate ethnic targeting. Half a mile to the South is the large Caribbean community in Brixton, while a few hundred yards to the North is Little Portugal in Vauxhall. Traditionally, if you wanted […]

News

Will Machine Learning and AI Mean the End of Marketers?

By Rob Webster, Chief Strategy Officer, Crimtan. Last Thursday, after our conference on data science, I had the pleasure of speaking with Anatoly Zhigljavsky over a beer. Anatoly is one of the UK’s preeminent experts in this space and, for the last two years, has been working with Crimtan to help us with our machine […]

News

Crimtan wins best Online Media Buying Award at the 2017 RAR Awards

It was a big night at the Sheraton Park Lane and the industry were out in force for the 2017 RAR Awards. With three award nominations Crimtan were holding their breath that the night would get even bigger. Finally the moment arrived and Matt and Simon took to the stage to collect our award for Online […]

News

Results in Programmatic are all about Resource, Expertise and Technology. After that, well, you have to be Nimble!

By Rob Webster, Chief Strategy Officer, Crimtan. There have been two broad themes in programmatic over the last year or two. Firstly, that running a programmatic campaign is fairly easy, so paying a supplier to do it does not require a high margin (hidden or otherwise). The second theme is around the number of detailed […]

Pages: First Page1234567891011121314151617181920Last Page