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Programmatic branding: The next step

By Adrian Lacey, managing director of Crimtan UK. The majority of digital marketers have grown up around the internet. However, owing to the fact that the KPI for online campaigns has always been the click — or more recently cost per action (CPA) — big brands have been unsurprisingly slow to fully utilise online advertising for […]

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Trading desk debates often ignore the underlying technologies

By Adrian Lacey, managing director of Crimtan UK. What is missing from the recent article published on Media Week (‘Trading desks: Are independents the answer to client concerns?’) is that brands shouldn’t be concerning themselves with the question of agency versus independent, but should focus on what marketing objectives they are trying to achieve. It should […]

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Crimtan sets up shop in Sydney

Crimtan will provide its own proprietary technology stack to deliver campaign and audience analysis to Australian companies. Global marketing technology company, Crimtan, is opening an office on Sydney’s Pitt Street with former News Corp sales exec Tara Crosby as managing director. The UK headquartered company has been serving clients in Australia for over two years. The […]

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Crimtan one of the first companies to be awarded JICWEBS DTSG kitemark

Crimtan receives ABC verification for online brand safety. London, Thursday 1st May 2014: Global digital advertising technology company, Crimtan, is one of the first 10 companies to have its brand safety policies and practices verified by independent industry auditor ABC (link) as conforming to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles (link). […]

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Human vs. Machine: Time for a peace treaty?

By Dan Cooney, managing director, Crimtan Ireland. It is important not to lose sight of the fact that technology is programmed by people and is a systematic enhancement of human competencies. Even sophisticated, machine-led technologies still require a human to oversee activities. This is true of RTB (real time bidding), which still needs to be ‘manned’. […]

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Crimtan chosen as a 2014 Red Herring Top 100 Europe Winner

Amsterdam, Netherlands – Red Herring announced its Top 100 award winners today, recognising Europe’s leading private companies and celebrating these startups’ innovations and technologies across their respective industries. Red Herring’s Top 100 Europe list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring’s editors were among the first to […]

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The Rise Of Multi-Screen, And Why ‘Last-Click’ Has To Go

As advertisers transition towards a more holistic model of campaign optimisation, they are addressing how they attribute their media spend. Crimtan’s Chief Product Officer, Rob Webster contributes to this Exchangewire article. The full article is reproduced below. The consumer shift towards accessing the web on multiple devices, plus the (albeit nascent) emergence of connected TVs, has prompted […]

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ABC UK issues EDAA Trust Seal to Crimtan

Today, Crimtan has received the EDAA Trust Seal from independent industry Certification Provider ABC UK, demonstrating their compliance in accordance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA). Earning the Trust Seal is an important last step in the process for Third Parties committed to the self-regulatory programme. The Trust Seal demonstrates compliance […]

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Measuring Viewability: What Do Advertisers Need To Know?

By Tony Evans, Corporate Development Director at Crimtan. I promised myself I would never use the quote, “Fifty percent of my advertising is wasted — but which half?” But here I go again. This time it’s not because we serve random ads to any old web user — targeting technologies have taken care of this. It’s because the […]

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How to maneuver the programmatic minefield

By Adrian Lacey, UK Managing Director at Crimtan. “Nothing to see here” has for years been the industry’s response to advertisers asking about the safety of their brands online. Meanwhile out of sight, increasingly complicated technologies and processes have been developed to cope with online advertising’s biggest secret. Many advertisers have now woken up to the […]

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Big Data – What Does It Really Mean For Digital Marketing?

By Robert Webster, Chief Product Officer, Crimtan. For the last few years people have been talking a lot about big data with lots of digital companies jumping on the bandwagon as experts in this space. Digital practitioners have had to add words like “No SQL”, “Hadoop”, “Map reduce” and most (in)famously “The cloud” to their vocabulary. […]

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Data strategies for a complex marketing funnel

By Adrian Lacey, UK Managing Director at Crimtan If some pundits are to be believed, programmatic RTB has sorted out online marketing once and for all. Just set the controls for click, buy, retarget etc, select your bid price, press ‘Go’, and that’s it. But hold on, has years of head scratching by dedicated marketing […]

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