Lifecycle marketing

We’re the experts in lifecycle marketing for programmatic advertising

Our lifecycle marketing programmatic campaigns are leading the way in results. Learn more about our insights into the industry, and how to ensure you’re delivering the right ads, to the right customers at the right time.

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Is your brand at risk online?

By Tony Evans, Corporate Development Director, Crimtan. The furore over big brands’ ads appearing next to controversial content on Facebook is yet another reminder that the web can be a dangerous place. While there have been significant developments in recent years that make online advertising safer, brands still need to make sure that their agencies […]

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MediaCom’s data and technology chief Rob Webster joins Crimtan

MediaCom’s data and technology director Robert Webster has joined ad tech firm Crimtan as chief product officer. Webster, who joins today, will focus on driving new products that specifically address current marketing challenges, along with unlocking the “higher value end” of programmatic buying – brand response. This will include developing methods around ensuring the right […]

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Joining the dots

In at the data deep end. Where to start? Well, the beginning is usually a good place, so the first area for exploring patterns in data is the audience segmentation and profile building process. Crimtan uses interest and intent behaviour demonstrated online to define how different profiling attributes are related in order to create patterns […]

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Drowning in data, but starving for knowledge

Welcome to the first of my regular blogs about data science and online advertising. I’m Maria Diapouli and I work full time for Crimtan as a KTP Associate with the University of Brighton. For the next two years I am focused on finding out how we can use the vast amounts of data that Crimtan […]

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Music Robot Collective Recognised at Top Music Awards

The Record of the Day Awards 2012 saw Music Robot, part of the Crimtan Select portfolio of premium websites, nominated for the Innovation Award Crack in the Road, part of the Music Robot Collective, won blog of the Year – making it four consecutive wins for Collective blogs. Previous winners were: 2011, Abeano; 2010, My […]

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Crimtan Sponsors IAB Big Data conference

New conference on November 28 to focus on how the increasing amount of data available can improve campaign performance. Leading data experts, advertisers and agencies will be gathering at the BP Lecture Theatre in the British Museum to hear presentations and to discuss the hot topic of Big Data. Everyone is talking about it, and some companies […]

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Crimtan presents at Webit 2012

The Webit Congress 2012 in Istanbul, Turkey hosted visitors from 72 countries on 10-11 October. More than 6000 delegates explored new ideas and business opportunities while 180+ digital thought-leaders shared their knowledge, providing more than 100 hours of engaging conference programme. Our presentation, “Using data to unlock audiences and improve campaign effectiveness” was made by Crimtan’s Managing […]

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Why online advertising needs data scientists and Artificial Intelligence

Better understanding of Big Data will help advertisers define their audiences and find new users. Ad agencies increasingly face the challenge that while the online advertising industry is now very well equipped to target current audiences, it’s poorly equipped to identify new audiences. Online advertisers should look to new technologies to target potential customers and […]

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University of Brighton partners with Crimtan to develop AI tools

Academics to develop new technologies. Leading academics at the University of Brighton will be applying their expertise in artificial intelligence (AI), advanced mathematics and computer modelling techniques to develop new systems for Crimtan, the digital advertising services company. The primary focus of the academics’ work will be enabling brands to benefit from AI and advanced […]

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Online video: advertisers need to start asking what success really is

Online video has made it easier than ever before for brands to connect with consumers, but has created challenges when it comes to defining success. A great article in Media Week recently explained why CTR really is a hopeless metric for judging the success of campaigns using video. Whether it’s a pre-roll ad or an […]

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Cookie deadline sees AdChoices Icon rolled out in Ireland

Crimtan moves early to comply with EU Framework for OBA. The revised ePrivacy Directive1, places obligations on companies using cookies and other tracking devices. In response, the European Advertising Standards Alliance (EASA) has proposed Best Practice Recommendation (BPR), for a European industry-wide self-regulatory standard in Online Behavioural Advertising (OBA). It provides a comprehensive self-regulatory solution […]

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Protecting your online advertising

Advertisers need to guard their brand image fiercely, and exercise caution online. Increasingly, advertisers need to consider the risk to their brand of appearing next to potentially damaging content and take steps to avoid it. This is especially true of big brand campaigns that try to reach large numbers of users online. Until quite recently […]

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