Lifecycle marketing

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Big Data – What Does It Really Mean For Digital Marketing?

By Robert Webster, Chief Product Officer, Crimtan. For the last few years people have been talking a lot about big data with lots of digital companies jumping on the bandwagon as experts in this space. Digital practitioners have had to add words like “No SQL”, “Hadoop”, “Map reduce” and most (in)famously “The cloud” to their vocabulary. […]

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Data strategies for a complex marketing funnel

By Adrian Lacey, UK Managing Director at Crimtan If some pundits are to be believed, programmatic RTB has sorted out online marketing once and for all. Just set the controls for click, buy, retarget etc, select your bid price, press ‘Go’, and that’s it. But hold on, has years of head scratching by dedicated marketing […]

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ExchangeWire TraderTalkTV

Rob Webster Discusses The Evolution Of The Media Plan And How Third Parties Add Value Through Prospecting. Rob Webster discusses the evolution of the media plan. In a deep dive into how the media plan (or schedule) currently looks, he highlights the over emphasis on the retargeting piece, and how third party buyers can continue […]

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Crimtan announces a raft of new hires

UK digital advertising technology company, Crimtan, has announced five new hires to its UK office. This follows the recent news that Crimtan has been recognised as a rising company to keep an eye on by theSunday Times Tech Track, as well as the announcement that it had acquired creative and video software company, Scenestealer. Kate Messenger, […]

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Even The Smartest Machines Need A Human Touch

By Paul Goad, CEO at Crimtan. When you think of man vs. machine, the first thing that pops into your head might be IBM supercomputer Deep Blue’s 1997 victory over world chess champion Garry Kasparov. Yet many forget that Deep Blue had a team of chess experts and programmers manually altering the engineering between games […]

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What’s the role of data scientists on online advertising?

By Tony Evans, Corporate Development Director at Crimtan. Nick just joined our advertising company as a data scientist. In fact, he’s one of the 50% of staff who are data scientists. But what’s happened to the chain-smoking, Martini-swilling folk we see in Mad Men, who used to be the driving force behind advertising? Data – and it […]

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Crimtan acquires rich media and video management company, Scenestealer

The acquisition will see Crimtan clients benefit from rich media and video creative solutions in addition to helping publishers make more money from video on their site. London, 25 October 2013: UK digital advertising technology company, Crimtan, has acquired Brighton-based creative and video software company Scenestealer for a six figure sum. This partnership will give […]

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RTB: Applying Art to Science

By Tony Evans, Corporate Development Director at Crimtan. Apparently ‘math men’ have replaced ‘Mad men’. So many articles have suggested that online display advertising is now all about algorithms, RTB and programmatic buying that marketers think online advertising is something that only techies in agencies can manage – and that good results are dependent on […]

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Crimtan integrates with new RTB connectivity solution, the BidSwitch

Multiple new inventory sources made available through a single integration with IPONWEB’s new RTB infrastructure play. London, 11 October 2013: UK digital advertising technology company, Crimtan, has become one of the early closed beta stage partners to integrate with the BidSwitch, the new RTB integration solution from real-time technology pioneer, IPONWEB. This partnership will give Crimtan […]

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The Sunday Times recognises Crimtan in annual Tech Track ‘Rising company to keep an eye on’

Crimtan is one of only ten UK companies named a ‘Rising company to keep an eye on’ by The Sunday Times Hiscox Tech Track 100. London, September 16th 2013: Crimtan, a UK based global advertising technology company, today announced it has been recognised as one of ten ‘Rising companies to keep an eye on’ by […]

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Digital Element’s NetAcuity Edge® IP Geolocation Technology Integrated into Crimtan’s Advertising Platform

Industry-leading Geolocation Technology Used To Improve Online Advertising Performance Through Worldwide Audience Profiling. LONDON, UK, 16th September 2013: Digital Element, the leading provider of IP geolocation intelligence technology, today announced that Crimtan, a UK based advertising technology company, has fully deployed its NetAcuity Edge® hyperlocal IP geolocation technology within Crimtan’s RAMP360™ platform, enabling accurate geographic […]

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Why we need more math (wo)men

by Anastasia Lyapchenko, Head of Analytics at Crimtan. With the conference season in full swing, the industry should be able to approach the end of the year with a pretty good idea of the key challenges and what needs to be done to overcome them. I wouldn’t mind betting that many of the problems involve data and most […]

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