There’s no denying that viewability is a key metric when looking at your advertising campaigns. But it doesn’t always mean people are actually paying attention to your ad, or are even seeing it.
As a retail marketer, you understand the importance of both finding and converting new customers in order to grow your brand, as well as nurturing existing customers to ensure they keep coming back.
Which is why, here at Crimtan, we’ve created the ultimate retailer’s guide to programmatic advertising. Arming you with the insights and expertise to build a fully functioning e-commerce customer lifecycle, to nurture even more customers into even more purchases.
We invited marketers from all around the world to join our insight webinar series, hosted by programmatic and product experts Joe Mountford and Joanna Evenden. Have you watched them yet?
Product Bitesize Series: Episode 01 In the first episode of our product bitesize series our very own Product Manager, Joanna Evenden, and Client Services Director ANZ, Lauren Crosby, share with you what incremental value testing is, how it works and run through a case study showcasing the impact of measuring incremental value. If you want […]
Last month, our very own Andy Houstoun (CCO) took to the stage at the Martech Summit in London to talk about how marketers can achieve the holy grail of accurate attribution.
All marketers need to understand which activities are working, which channels are generating leads and where conversions are coming from.
The global boycott of Facebook this summer gave us the perfect opportunity to test the true incremental value of paid social marketing spend – with surprising results.