Digital marketing has become an increasingly essential marketing tool for retail brands over recent years.
In 2017, worldwide ad spend on digital was £146bn, compared to just £124bn on TV. And digital ads are predicted to make up to half of all ad spending by 2020, according to the Internet Advertising Bureau (IAB).
And yet, too few retail brands are making full use of the opportunities display advertising offers them, and many are struggling to integrate digital effectively into their marketing mix.
To help retail brands understand the opportunities available, and how to make the most of them, we’ve teamed up with Retail Week to publish a brand new report: Maximising the impact of digital advertising
In the report, we highlight three key steps to help retailers decide where to spend their advertising budget. The report covers how to:
- Integrate digital within your overall strategy
- Make the most of display advertising
- Prioritise transparency
It also reveals why video is the star of display, and how brands like Screwfix, Debenhams and more have successfully integrated display advertising into their marketing campaigns.
To download your free copy of the report now just click here. (We’ll also send you a copy of our Retail Display Campaign checklist)
Work in retail and struggling with your display campaigns? Discover how GDPR has changed the way retailers need to approach display marketing, by joining us at one of our breakfast events in London and Manchester at the end of June. Click here to find out more.