New conference on November 28 to focus on how the increasing amount of data available can improve campaign performance.
Leading data experts, advertisers and agencies will be gathering at the BP Lecture Theatre in the British Museum to hear presentations and to discuss the hot topic of Big Data.
Everyone is talking about it, and some companies even have big data – but what do you do with it and what are the best ways of using it to improve results for advertisers Miltos Petridis, Professor of Computer Science at the University of Brighton will be showing how Crimtan’s vast quantity of user and campaign data is being analysed to establish new, more efficient, ways of targeting ads, developing effective lookalike audiences and optimising campaigns.
Join us and other leading marketers digital marketers on November 28th to find out how you can use your data to best advantage. The IAB’s website has more details.