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• The cookieless bitesize series: What are the Privacy Sandbox APIs? Part 1 – Protected Audience API

  With Google planning to phase out third-party cookies in 2024, it has launched the Privacy Sandbox, a series of potential alternative solutions to third-party cookies. In this blog series, we dive into exactly what the Privacy Sandbox is, answer your questions and find out what you need to do to prepare your marketing for a […]

• Reaching new audiences, beyond Amazon walls, with first party data

  In a cookieless world, it’s critical that you leverage first-party data in every way that you can. And one way that is proving to have significant reach is with Amazon’s DSP. Whether you’re an endemic business (selling products on Amazon) or a non-endemic business (not directly selling on Amazon; restaurants, airlines, banks or insurance companies), […]

• Crimtan and Cathay Pacific Achieve Soaring Success: Powering post-pandemic travel

  In a testament to the power of comprehensive marketing strategies, Crimtan, a leader in programmatic advertising solutions, announces the resounding success of its collaboration with Cathay Pacific Airways. 

• Welcoming Lauren Crosby as Commercial Director ANZ as Crimtan expands Australian footprint

  Crimtan Commercial Director JAPAC, Joshua Wilson, has unveiled a new sales leadership team, to be led by Lauren Crosby as Commercial Director for Australia and New Zealand.  In her role, Crosby is responsible for building and leading Crimtan’s ANZ commercial team to grow the business across direct and contracted clients and agencies. Previously Head of […]

• Crimtan and Plaza Premium Group shortlisted in the 2024 MARKies Awards

  We’re pleased to announce that we’ve been named as a finalist in this year’s MARKies Awards alongside Plaza Premium Group (PPG) for Most Effective Use of Programmatic Marketing. Plaza Premium Group operates the world’s largest network of international airport lounges, redefining airport hospitality with a portfolio of 13 brands. However, within the travel vertical, Plaza […]

• Travel insurance marketing and advertising in the era of digital transformation

  The travel insurance landscape is undergoing a significant transformation, driven by macro changes in travel behaviour and the ongoing aftershocks of the 2020 pandemic. As consumers become more digitally savvy and risk-conscious, travel insurance companies are turning to digital advertising, especially programmatic methods, to stay competitive in this changing landscape. The rise of digital-native travellers, […]