Crimtan’s Product Director, Andy Houstoun, talks about GDPR and a new dawn in programmatic display advertising.
Listen to the Podcast and you’ll learn:
- What programmatic display advertising is and how it works
- A brief summary of GDPR and how it’s affecting programmatic display advertising
- The impact and fallout of GDPR – what has actually happened since it was implemented?
- How future legislation – ePR [Electronic privacy regulation] will negate the effectiveness of cookies for tracking
- How a focus customer lifetime value could be a safeguard against the demise of tracking cookie effectiveness