We are delighted to announce that we have been verified as compliant with the TAG Brand Safety Certified Guidelines for the third year running.
The mission of the TAG Brand Safety Certified Program is to significantly reduce the risk of the misplacement of advertising on digital media of all types, thereby upholding brand safety and protecting the integrity of digital advertising.
The program promotes the flow of advertising budgets to participants in digital advertising upholding an industry regulated framework for brand safety.
The 600+ member TAG community includes the world’s largest and most influential brands, agencies, publishers, and ad tech providers. TAG is the first and only Information Sharing and Analysis Organization (ISAO) for the digital advertising industry. This U.S. Department of Homeland Security designation means TAG is the primary forum for sharing threat intelligence in the industry.
Crimtan has a long history of achieving brand safety certification. We were one of just 112 companies to be certified by the TAG Brand Safety Certified program in its first year in 2019 (we also received certification in 2020). And we were one of the first 10 companies to sign up to JICWEBS’ Digital Trading Standards Group (DTSG) Good Practice Principles in 2014.
By undertaking these rigorous, independent audits by leading industry-owned auditors for media products and services, We continually demonstrate our compliance with industry best practices. And ensure that our clients can be confident that their advertising will not be associated with content that could jeopardise their brand reputation.
Want to learn more about how we ensure our advertising adheres to the highest international standards? Get in touch and we’d be delighted to chat.