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Programmatic digital out of home

Considering a Programmatic digital out of home campaign? Find out the benefits of using pDOOH, and how we can help you. 

Programmatic digital out of home (pDOOH) is a term used to describe digital forms of media and advertising messaging specifically intended to reach consumers outside of their homes that is transacted programmatically. 

pDOOH venue types

Our pDOOH offering enables us to reach your target audience within a wide range of environments.

Why use Crimtan for your pDOOH campaigns?

  1. Our lifecycle marketing product in conjunction with pDOOH media ads helps to amplify our clients’ campaigns and increase engagement.
  2. Our DCO combined with full creative studio offering allows for unavoidable data driven story telling.
  3. Our relationships with premium pDOOH publishers and SSPs enables us to deliver in high quality environments globally.
  4. Our bespoke global pDOOH private marketplace deals combined with first party data to deliver the best personalised ads to your consumers.
  5. Benefit from our omnichannel retargeting capabilities and a single reporting dashboard.
  6. We’re brand safe and IAB Gold Standard accredited.

The benefits of using pDOOH

  • Unavoidable– pDOOH media is unavoidable, because you can’t simply turn it off or walk past and not see it making it 100% viewable
  • Closing the loop – Device ID passback of individuals exposed to a pDOOH exactions allows for omnichannel retargeting and audience insights.
  • Strength in data– Being able to show your ad via data fuelled triggers will increase accuracy and reduce wastage. You can deliver different creatives based on time of day, weather, foot traffic, road traffic, events etc and can also use a combination of these to reach more niche audiences if required.
  • Flexibility and increased responsiveness– Unlike traditional OOH, pDOOH allows advertisers to pause, start and change creative messaging quickly and cost effectively. Keeping you one step ahead of your competitors.
  • Durable– pDOOH media is displayed on weatherproof digital displays that are capable of playing your content year-round, no matter what the weather.

Get in touch to find out more about how we can help you with your pDOOH campaigns.