Guide to programmatic branding

Programmatic branding is a top of the funnel approach where we focus on reaching a large number of your desired target audience with a relevant and engaging message.

In this two-page PDF we explain everything you need to know about programmatic branding, including:

What it is and how it works
What strategies we use
Which creative works well
What variables we use
Which results we look at to measure success

To download your copy of our guide to programmatic branding please fill in the form below and we’ll send you a copy immediately.

Why we need to lose our unhealthy obsession with clicks

Accurate attribution has long been a holy grail for marketeers. But are we getting it wrong? Find out why it’s time to lose our obsession with clicks. Understanding the value of marketing spend and the impact of allocating it to activity to generate a positive return on investment (ROI) is key for any successful business […]

Why third party targeting and attribution is now dead in Safari – and what is taking its place

Find out why marketeers can no longer rely on third party targeting and attribution, and what they’re using instead. It’s official: third party targeting and attribution is now dead in Safari. For regions where the iPhone dominates, marketeers are flying blind in the fastest growing area of advertising revenue and customer engagement – the mobile. […]

Free white paper: How Alphabet, Facebook and Apple are ruining attribution tracking – and why we need to move to a Hybrid Approach

It’s been a tricky two years for attribution. Google and Apple have gone to war, with each side focusing on their own business models. Both are making browser changes that are ostensibly done in the name of ‘privacy’, but, in fact, are restricting user choice. And the biggest loser in this battle is everyone: the […]

How can retail brands survive the “Bloodbath on the high street”?

The UK high street is in crisis. Last year we saw household names like Toys R Us, Poundworld and Maplin disappear, and in December the Telegraph predicted Debenhams, Mothercare, New Look, Monsoon and French Connection would all face a bleak 2019. And it’s no surprise high street brands are struggling when getting customers through the door is […]

Why did we invent “lifecycle” for display?

Lifecycle marketing isn’t a new concept. But brands have always struggled to implement it properly in display, because traditionally they have used different companies for different solutions, such as branding, prospecting and retargeting. They’ve also had to fall back on formats such as email to try and generate and grow customer lifetime value, thanks to […]