Audience first marketing

We listenbefore we talk.

Audience intelligence applied to your business.Crimtan turns audience intelligence into business value by connecting audience intelligence, identity, activation, creative and measurement in one managed technology solution.

See how it connects
An abstract glass box turning slowly. Inside it, in two layers of four, sit eight cubes in Crimtan's colours, each marked with an icon for one part of the platform: audience, identity, activation, creative, measurement, privacy, ControlOS and AI. The cubes stay still while the box turns, so everything inside can be seen.
  • Abu Dhabi
  • Accor
  • American Airlines
  • American Express
  • BWS
  • Children International
  • Copa Airlines
  • Hurtigruten
  • IKEA
  • Jazeera Airways
  • Jeep
  • Japan National Tourism Organization
  • Marriott Bonvoy
  • Museum of Modern Art
  • National Theatre
  • Plaza Premium
  • Schroders
  • Team Sport
  • UNICEF
  • WaterAid
Bespoke technology

We build technology that works in perfect harmony.

We connect the five stages, Understand, Identify, Activate, Personalise and Measure, so they make decisions from the same picture of the audience.

Our connected intelligent platform.

  1. UnderstandAudience Intelligence

    Audience Intelligence turns client data and live signals into understanding.

    Understand
    • Audience intelligence
    • Client and publisher signals
    • Behavioural, contextual and intent signals
    • Client-specific audiences
  2. IdentifyActiveID

    ActiveID connects signals to addressable users and keeps that continuity.

    Identify
    • ActiveID
    • A privacy-first identity layer
    • Continuity across devices, sessions and channels
  3. ActivateIntelligent Activation

    Intelligent Activation reaches those audiences across the most relevant inventory.

    Activate
    • Intelligent activation
    • Addressable inventory and formats
    • Crimtan's trading team
    • Delivery you can follow in ControlOS
  4. PersonaliseCreative Intelligence

    Creative Intelligence changes the message to match audience, intent and context.

    Personalise
    • Creative intelligence
    • Message, product and offer that fit the audience
    • Creative that adapts to context
    • Creative performance in ControlOS
  5. MeasureMeasurement

    Measurement feeds performance learning back into every earlier decision.

    Measure
    • ControlOS
    • Campaign rules, budgets and optimisation
    • Listen, Plan, Activate and Measure
    • Learning fed into the next decision
Who we serve

So we build it around your business.

Agencies. Advertisers. Publishers. All working together.

Customer-specific

Your customers aren't generic.

Customer-specific intelligence, driven by client and publisher data and by the behavioural and contextual signals that show us intent.

ONE SEGMENTEveryone looks the sameYOUR CUSTOMERS, THE CRIMTAN WAYEvery one differentONE SEGMENTEveryone looks the sameYOUR CUSTOMERS, THE CRIMTAN WAYEvery one different
Explore audience intelligence
Audience-first approach

Everything starts with behavioural understanding.

Most advertising starts by selecting an audience. Crimtan starts by understanding one: we look at how a brand's real customers behave before saying anything about what we can do. What we see is usually different from what was assumed, and that is where the work starts.

  1. Who are they?
  2. What interests them?
  3. Why might they buy?
  4. Where should we reach them?
  5. What should we say?
  6. What happened next?
Persistent identity

Intelligence needs continuity.

ActiveID keeps the picture whole. It recognises the same person across devices, sessions and channels, so understanding doesn't fragment.

  • Across devices
  • Across sessions
  • Across channels
How ActiveID works
ActiveID at the top, the glue for the whole decision: one identity with threads of light running down to every stage it powers, understand, activate, personalise and measure.ActiveIDTHE GLUE FOR EVERY STAGEUnderstandActivatePersonaliseMeasureActiveID at the top, the glue for the whole decision: one identity with threads of light running down to every stage it powers, understand, activate, personalise and measure.ActiveIDTHE GLUE FOR EVERY STAGEUnderstandActivatePersonaliseMeasure
Stories from inside

For the head and the heart.

What we do and what it's like to work with us, told through the work itself. The first pieces are being written now.

Head

What we saw before we said a word.

We watch how a brand's real customers behave before we pitch anything, then tell the story of how far it was from what everyone assumed. Listening first, shown rather than claimed.

Coming soon
Heart

The question that built ControlOS.

Someone asked why clients couldn't see what Crimtan sees. That one question became the platform. A human story that leads straight to the launch.

Coming soon
Head

Tech, not an agency.

A straight piece on the difference, and why it matters to a CMO deciding where the budget goes. No hedging.

Coming soon
See all ten stories

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