Powerful

We’re the experts in lifecycle marketing for display

Our mission is to be a trusted partner who delivers the most relevant, consented display advertising, that drives exceptional incremental ROI across every stage of the customer lifecycle. Our clients trust us to deliver excellent customer service and outstanding results.

Our history
2019

Awarded DTSG Brand Safety certification by JICWEBS

Help loop.gl win an Outdoor Media Award

2018

Launch ActiveID and ConsenTag

Launch first lifecycle marketing campaign

Certified Gold Standard by the IAB

Opened office in Japan

2017

Win RAR Best Online Media Buying award

Hold data science conference at the Royal Institution of Great Britain

Opened office in Singapore

2016

Launch Predictive Analytics Portal

Partner with ShareThis

Sign first independent agency partnerships

2015

Open office in Sydney

First to launch partnerships with DOOH companies

Publish white papers with University of Cardiff on adaptive designs for ad optimisation

2014

Win Red Herring top 100 Europe award

Named in the Sunday Times Tech Track 100

Earn the EDAA Trust Seal and JICWEBS DTSG kitemark

Open office in Dubai

2013

Named one of 10 tech companies to watch by the Sunday Times

Acquire Scenestealer dynamic creative and video platform

Open offices in Budapest and Bratislava

2012

Launch RAMP360 Realtime Audience Management Platform

Publish white paper with University of Brighton on data modelling

2011

Launch RTB-enabled DSP

First company to use Integral’s brand safety technology on every campaign

First independent to roll out Ad Choices Privacy logo

2010

Founding partner of IAB Ireland

One of first companies to sign up to the EU Privacy Framework

Open offices in Prague, Warsaw and St. Petersburg

2009

Founded in London

Open office in Dublin

Our people

Paul Goad

Founder

Paul Goad

Founder

Paul started in print media at VNU Business Communications and joined DoubleClick as one of its founder employees in 1997. After five years with the company Paul moved on to work at 365 Media Group as Commercial Director where he built their media network. Paul joined Tacoda in August 2006 as UK MD and set up their first international office. Just prior to the takeover of Tacoda by AOL, Paul moved to join NebuAd as UK MD in November 2008 before founding Crimtan in September 2009.

Yuri Staroselskiy

CTO

Yuri Staroselskiy

CTO

Yuri started his career in advertising in 2007, joining the research team at Nebuad. Yuri worked with big data, using his academic expertise in experimental design to develop new algorithms. Two years later Yuri joined Red Aril as head of ad operations, helping the company build a team of traffickers and analysts. Yuri formally took the role of Head of Technology in March, 2013. Yuri holds a PHD in Statistics from Saint Petersburg State University.

Ari Sarkar

CFO

Ari Sarkar

CFO

After public practice and some time in music and media finance, Ari has worked with fast growth start-ups for the last ten years. His experience has been gained mostly in seeing tech and retail companies through to exit – starting with Primelocation.com in 2006 where he was the head of finance. Ari joined Crimtan in October 2016.

Andy Houstoun

Product Director

Andy Houstoun

Product Director

Andy has over 20 years of experience in delivering successful digital propositions, most recently as CCO of Larsson & Jennings, the Swiss Made Watch brand. At Venda, the world’s largest on-demand e-Commerce provider which was bought by Oracle in 2016, he launched and optimised online propositions for clients including Jimmy Choo, TK Maxx and Urban Outfitters. Prior to this was he was part of the founding team of Tesco.com. As Product Director at Crimtan Andy oversees the product go-to market strategy with a core objective to deliver value and retention across our client base.

Ian Winton

International Partnerships Director

Ian Winton

International Partnerships Director

Ian has founded and run a number of independent creative agencies and has also worked in client side media and marketing roles. He was Managing Director of Black Cat which was acquired by JWT and subsequently joined Betfair as Marketing Director. His next project, Wand Agency, was merged into Golley Slater London where he was CEO with international network responsibility before joining Crimtan in 2015.

Oliver Chapman

MD, UK

Oliver Chapman

MD, UK

Ollie has over 12 years’ experience in the media industry spanning TV, Outdoor and Digital advertising. He spent three years at News UK where he worked across all their digital products and helped launch their mobile and tablet apps. Oliver has been at Crimtan for 5 years and was promoted from Group Head of Sales to UK MD in October 2015.

Tara Crosby

MD, APAC

Tara Crosby

MD, APAC

After three years in Australian media, Tara left News Corp to join Crimtan UK in October 2010. Tara rose to become Account Director at Crimtan before moving back to Australia to open Crimtan’s Australia office in May 2014.

Luke Westland

MD, Scenestealer

Luke Westland

MD, Scenestealer

Luke has spent the past 10 years working within Digital, for both start ups and corporates. He founded Scenestealer over 10 years ago and continues to lead the business as it goes from strength to strength. He is a qualified solicitor and brings with him a legal precision for every project.