We are delighted to announce an exciting partnership between Crimtan and Fast Train Media, the company behind the innovative global travel guides ‘London Cheapo’, ‘Tokyo Cheapo’, ‘Japan Cheapo’ and ‘Hong Kong Cheapo’. Fast Train Media’s mission is to create fun and value-oriented guides to expensive cities worldwide. With a monthly average of 1.2 million web visitors and 2.8 million page views, Fast Train Media’s wide range of content covers all stages of the traveller experience.
The partnership will combine Crimtan’s programmatic expertise with Fast Train Media’s first-party data to provide advertisers with an innovative digital advertising solution. With the ability to access real-time traveller intent signals, brands will now be able to reach travellers wherever they are on their travel journey – be it the dreaming, planning, booking or travelling phase. And, advertisers will be able to benefit from cross-channel opportunities not only via display but also using newly digitised platforms such as connected televisions (CTV) and Audio.
This collaboration comes ahead of Google’s changes to third-party cookies and brands’ increasing focus on first-party data which are set to revolutionise inbound travel advertising. So, what does this mean for travel and retail brands looking to target inbound travellers?
Japan – Cherry Blossoms month yields high tourist arrivals
With cherry blossoms arriving slightly earlier this year, and Shinya “Billy” Kurosawa, president and CEO of JTB Global Marketing and Travel sharing that tourists are spending a longer time in-market, now is the time for brands to start reaching out to these travellers to remain top-of-mind when they arrive in Japan. The relatively low inflation rate in Japan also makes it an affordable destination, encouraging travellers to spend more within the country while they are visiting.
Hong Kong – Rugby Sevens returns to welcome the world
Just days after ticket sales opened, Rugby Sevens had already passed 65% capacity. For sports fans, this is the world-class rugby event to attend, where the bars are packed and filled with festival energy. Fans all over the world gather to support their home teams, and with over 120,000 people in attendance, the Sevens truly lives up to its moniker of ‘Where the World Comes to Play’. This is the perfect chance for travel and retail brands to persuade sports enthusiasts that there is so much more that Hong Kong has to offer, and to inspire them to dream of Hong Kong as a travel destination, not just a pit stop.
London – crowds gather to cheer on the runners at the world-famous marathon
Join in the party atmosphere and support the runners tackling the world-famous 26-mile London Marathon course. Starting in Greenwich Park, taking in all the major London sights and finishing near Buckingham Palace, a huge 70,000 people come to watch every year. Marketers can tap into the excitement of both spectators and runners, who come from all over the world to complete this bucket-list event, and showcase the other once-in-a-lifetime destinations and experiences London and the UK have to offer.
“Combining Fast Train Media data signals with Crimtan’s ArchiTECH platform will allow brands to interact with not only highly relevant inbound audiences but in destination audiences too. Pairing these data signals with Crimtan’s sophisticated dynamic creative capabilities, brands will be able to engage with potential customers in real time in a personalised way.
Amidst the battle against cookies, two main approaches will continue to shape the marketing industry – contextual targeting and first-party data. While the latter relies on data from the website visitors themselves, there are challenges in scalability. Crimtan has established partnerships with publishers such as Fast Train Media to bring a high-quality audience pool to brands who are looking to leverage our ability to deliver the most relevant messaging across the customer lifecycle journey. ”
Joshua Wilson, Commercial Director JAPAC, Crimtan
“Our first-party data is unique as it understands every traveller’s journey from the planning phase to when they are in-market and travelling. We can share this insight and service with prospective brands looking to reach a specific group of travellers or throughout the travel journey. With Crimtan powering this partnership, we believe it provides brands with a new and unique opportunity and platform to expand outside of their existing reach.”
Gregory Lane, Director, Fast Train Media
If you would like to speak to us about our data capabilities and how we can help you reach unique audiences across the globe, get in touch with one of our experts today.