We’re pleased to announce outstanding results from our award-winning partnership with Plaza Premium Group, resulting in a significant increase in new customers by leveraging Crimtan’s targeted ad solutions.
Prior to partnering with Crimtan, Plaza Premium Group, the global leader in integrated airport hospitality experiences, faced growth issues due to limited regional brand awareness and a need for tailored marketing strategies. The collaboration, which began in April 2022, focused on elevating brand awareness and driving ROI with a localised and pragmatic approach. We implemented a tailored strategy to target potential customers and enhance Plaza Premium Group’s brand visibility in the digital landscape.
Plaza Premium Group experienced a remarkable 37% increase in new customer acquisition during the very first month of the campaign. For lounges in North America, South America and Canada, they also saw their new customer rate peaking at 187% in a month. This surge in new customers demonstrates the efficacy of the strategic partnership and the powerful impact of Crimtan’s targeted advertising solutions.
The key results at a glance:
- Award-winning campaign: Summit International Leader Award for Best Integrated Campaign 2023 and Honorable Mention for AdExchanger Best Overall Use of Programmatic in a Marketing Campaign 2023
- The partnership drove a 37% increase in new customers in the first month
- Generated a positive ROI of 2.4 for Plaza Premium lounges
- Highest new customer growth rate in a month was 187%
The success of the Plaza Premium Group and Crimtan partnership highlights the importance of localised strategies and bespoke creative in driving brand awareness and customer acquisition. By leveraging Crimtan’s targeted advertising solutions, Plaza Premium Group was able to exceed their goals and expand their customer base significantly.
“We are thrilled with the success of our partnership with Crimtan. What began as a trial and exploration campaign has now become part of our always-on marketing strategy. Crimtan’s advanced advertising solutions, combined with our industry-leading airport hospitality experiences, have proven to be a winning combination. The remarkable 37% increase in new customers at the onset of the campaign itself is a testament to the effectiveness of our collaboration.”
Esther Tan, Global Director of Marketing, Plaza Premium Group
Following the success of the campaign, Plaza Premium Group has expanded its partnership with Crimtan, adding two products, Aerotel airport hotel and Allways airport concierge services, targeting the global market. The first campaign for Aerotel surpassed expectations with an ROI of 6.07. With Crimtan’s expertise and innovative solutions, Plaza Premium Group will continue attracting new customers and strengthen its presence in the airport hospitality industry.
“In an era of personalised advertising, the collaboration with Plaza Premium exemplifies the power of targeted campaigns and tailored creative. Our ArchiTECH platform enabled Plaza Premium Group to effectively engage with their target audience and drive impressive growth, ultimately achieving a positive ROI of 2.4 within just two months.”
Joshua Wilson, Commercial Director (JAPAC) of Crimtan
If you would like to learn even more about our work with Plaza Premium Group, download the full case study here.