In the dynamic world of programmatic advertising, staying at the forefront of cutting-edge technologies and platforms is paramount. So, we are thrilled to share a significant milestone that will help reshape our approach to digital marketing and open up new possibilities for our clients. Crimtan now has a coveted seat on Amazon’s Demand Side Platform (DSP), a development that will revolutionise our advertising strategies and unlock even more data.
Access to rich, scalable retail data
Our seat on Amazon’s DSP is a game-changer in the world of programmatic advertising. Amazon, as one of the world’s largest e-commerce giants, holds a treasure chest of retail data. This access to rich, scalable retail data empowers us to harness the full potential of Amazon’s DSP to reach curated audiences across the open web.
With millions of data signals to tap into, we can use Amazon’s data to build unlimited audiences profiles, with nuanced interests and motivators, that will help you better understand your audience, place hyper relevant messages in front of them, and convert even more customers. It’s a goldmine for precision targeting, allowing us (and you) to craft highly effective advertising campaigns.
And what makes our seat on Amazon’s DSP particularly special is that Amazon has recently ceased offering seats on their DSP to other businesses. This access underscores the trust and collaboration Crimtan has built with Amazon. It also places us in a unique position to leverage the platform’s full potential.
Reaching audiences beyond Amazon’s walled garden
While Amazon’s DSP is a powerful tool within the Amazon ecosystem, our seat allows us to extend our reach to audiences who are not necessarily shopping on Amazon’s platform. This means we can engage with potential customers while they are off Amazon, browsing and consuming content across the broader digital landscape. This ability to connect with users at various touchpoints throughout their online journey is a significant advantage that will enable us to create more diverse and effective advertising campaigns.
In addition to reaching audiences on the open web, our seat on Amazon’s DSP provides us with access to audiences across Amazon’s ever-expanding portfolio of offerings. This includes platforms like Twitch, a leading destination for gamers and livestreaming enthusiasts, as well as streaming TV services. The ability to engage with audiences on these platforms opens up exciting opportunities for businesses looking to tap into these rapidly growing channels.
The future of programmatic advertising
Our seat on Amazon’s DSP signifies our commitment to staying at the forefront of programmatic advertising. And with this access to Amazon’s DSP, we are positioned to offer our clients unparalleled opportunities to reach their target audiences with precision and impact.
In other words; it’s a game-changer. It unlocks access to invaluable retail data, extends our reach across the open web, and gives us access to exciting opportunities within Amazon’s ecosystem. We look forward to leveraging this opportunity to create innovative and successful advertising campaigns for our retail clients and continue to push the boundaries of what is possible in the digital marketing landscape. Want to find out more? Get in touch.