Catch up with our very own Andy Houstoun, Chief Commercial Officer, who delivered an insightful talk on driving efficient marketing planning, attribution, and measurement through the power of artificial intelligence (AI) at the 2023 Martech Summit.
In a landscape where marketing metrics, machine learning, tech stacks and sustainability take centre stage, Andy’s insights provided valuable perspectives on leveraging AI for optimal campaign performance and accurate attribution. Whether you missed the session or wish to revisit the key takeaways, we are excited to share the on-demand recording of Andy’s presentation.
If you’d like to learn more about how to get ahead in the world of artificial intelligence, you can download our marketer’s guide to AI here.