Following on from the success of our first ever data science event last year in partnership with Cardiff University, we have decided to do it again on Wednesday 17 October.
Join us at The Royal Institution of Great Britain in London, as we explore the key topics surrounding analytics and digital marketing. During the afternoon, our Product Director and Analytics Lead, will explain how to use data to drive the right experience for customers and gain maximum lifetime value. And why statistical techniques is the key to unlocking the customer lifetime value.
You’ll also learn how new site visitors analysis and customer loyalty insights can be used to improve the effectiveness of display marketing, and why we need a better alternative to the third party cookies, so marketers can successfully address the entire consumer lifecycle.
Discover how new research shows how advanced statistical techniques can identify which customers are most loyal, so you can retain them and better understand lifetime value. As well as, learning what a change point is, and how advanced time series analysis techniques help to identify change points and attribute them to marketing events.
The afternoon’s agenda
1:30-2:00pm – Registration
2:00-2:10pm – Welcome and housekeeping
2:10-2:30pm – Estimating customer value throughout the lifecycle
2:30-3:00pm – Time’s up for 3rd party cookies
3:00-3:15pm – Break for coffee, tea & refreshments
3:15-3:55pm – Discover your most loyal customers
3:55-4:35pm – Deciphering internet traffic patterns
4:35-5:00pm – Panel Q&A
5:00 – Networking
Secure your place now by registering. Or if you want to find out more, visit our eventbrite page.