Predicting the future: The data marketer’s guide to accurate attribution

All marketers need to understand which activities are working, which channels are generating leads and where conversions are coming from. But getting visibility on this information can be tough, and it can be difficult to know where to start.

With budgets being cut and marketing scrutinised, you need to make sure that every penny counts. So knowing how your marketing campaigns are truly performing, and what return on investment they’re giving you, is essential. 

Crimtan’s Total Media Attribution can solve this problem, empowering you with the insights and data you need to prove marketing effectiveness and plan future campaigns with exceptional results. Download our guide to get started today.

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Watch on demand: AI opportunities and positive disruption

Catch up with our very own Andy Houstoun, Chief Commercial Officer, who delivered an insightful talk on driving efficient marketing planning, attribution, and measurement through the power of artificial intelligence (AI) at the 2023 Martech Summit. In a landscape where marketing metrics, machine learning, tech stacks and sustainability take centre stage, Andy’s insights provided valuable […]

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