We’re pleased to announce that we’ve been honourably mentioned in this year’s AdExchanger Awards alongside with Plaza Premium Group (PPG) for Best Overall Use of Programmatic in a Marketing Campaign.
Advertisers need to guard their brand image fiercely, and exercise caution online. Increasingly, advertisers need to consider the risk to their brand of appearing next to potentially damaging content and take steps to avoid it. This is especially true of big brand campaigns that try to reach large numbers of users online. Until quite recently […]
IASH may have gone – but there are better ways of protecting brands online Advertisers want performance at the best price, but not if it puts their brand at risk. Major brands including British Gas, Tesco and EasyJet were recently accused in the Times and the Daily Mail of advertising on illegal file-sharing sites. They’re […]
Crimtan uses US brand protection company Adsafe to enhance brand protection across every UK and Ireland campaign. Crimtan has become the first advertising company to commit publicly to using AdSafe’s content verification and ad blocking technology on every online campaign run in the UK and Ireland. The AdSafe Content Rating System scores and evaluates the […]
New technology enables small and medium sized publishers to enter premium advertiser marketplace and access tools to drive up inventory value. Publishers that have been largely ignored by big advertisers and agencies in the past can now use a new suite of tools previously only available to the biggest websites. Crimtan Select – a new […]
London based Behavioural Advertising Network expands operations into Central and Eastern Europe. Crimson Tangerine Ltd (Crimtan), a leading UK and Ireland online advertising technology company has acquired CRM Target, an online marketing solutions company covering the Central and Eastern Europe region. Trading as Crimtan CEE, this development gives Crimtan access to growing markets where CRM […]
Behavioural Advertising Company, Crimtan, commits to new self-regulatory programme providing compliance with EU ePrivacy Directive. Clearly demonstrating its commitment to web user safety and privacy, Crimtan is one of the first companies to sign up to the EU Framework for Online Behavioural Advertising. The EU Framework was created to help companies comply with the EU […]