Are you running, or planning to run a DOOH campaign? Make sure you avoid these five expensive but common mistakes.
Most UK consumers are moving beyond “always-on” to a more complex state
As a cost-effective and ROI-driven approach to digital advertising, programmatic is well worth the effort. Here are some top tips
Rob Webster outlines the key predictions for 2015 that agencies need to consider – with programmatic and dynamic leading the way
Tablets are here to stay, and they offer advertisers exciting new creative and sales opportunities, but only if agencies exploit their full potential.
There are other ways to measure campaign performance besides the last click – Rob looks at why attribution models should be updated
Crimtan contributes to an ExchangeWire analysis of the factors that drive the rise of programmatic display ad sector.
It’s time that agencies and clients understood the benefits of HTML5 and embrace it when tasked with a multi-device campaign.
Crimtan joins an illustrious list of technology powerhouses recognised as Britain’s fastest growing companies.
Advertisers are increasingly spending more in programmatic. Here are Crimtan’s tips for publishers looking to embrace exchanges.
Adoption of programmatic advertising is on the rise. Victoria Clarke looks at benefits, challenges and limitations, and how it fits within the wider marketing landscape.
By Andrew Blackwood, Director, CrimtanB2B. Inbound marketing and selling to decision makers who have requested a brochure has become the holy grail for business marketers today. Today’s buyers happily research products, visit your website, and select products or services without any direct contact; while individual decision makers have become an endangered species, replaced with decision making units […]
Gearing An RTB Offering For The Asia Pacific Markets. Challenges facing Western companies looking to crack this potentially lucrative market.
By Andrew Blackwood, Director, Crimtan B2B. Sales and direct channels such as telesales, email, PPC and SEO are becoming increasingly competitive, expensive and less responsive, which is why B2B marketers need a new approach. The answer is display advertising, but how can you master it for your business? Here are six key considerations for B2B […]
By Tara Crosby, Managing Director, Crimtan Australia. Everyone who bumps in to Nick Keenan from Maxus Melbourne should shake his hand. After reading his opinion piece on overselling media technology, we have found someone with a refreshing take on a much-hyped topic. A quick search of the digital advertising and marketing trade titles reveals a plethora […]
By Andrew Blackwood, Director Crimtan B2B, Sales and direct channels such as telesales, email, PPC and SEO are becoming increasingly competitive, expensive and less responsive, which is why B2B marketers need a new approach. The answer is display advertising, but how can you master it for your business? Here are six key considerations for B2B marketers […]
By Sophia Savitsky, Senior Client Services Executive, Crimtan. When Pam Horan, President of the Online Publishers Association (OPA), wrote in December 2012 that “programmatic buying does not build brands”, few would have disagreed. Today, times have changed as big data, programmatic buying and real-time bidding have collectively paved the way for a new generation of brand […]
By Robert Webster, Chief Product Officer, Crimtan. Recently the ad tech world has been getting very excited about cross-device tracking. What has been a theoretical holy grail for a long time is now being touted as ready for prime time. But as much as I am personally excited about cross-device campaigns, much of the recent hype […]
By Adrian Lacey, managing director of Crimtan UK. The majority of digital marketers have grown up around the internet. However, owing to the fact that the KPI for online campaigns has always been the click — or more recently cost per action (CPA) — big brands have been unsurprisingly slow to fully utilise online advertising for […]
By Adrian Lacey, managing director of Crimtan UK. What is missing from the recent article published on Media Week (‘Trading desks: Are independents the answer to client concerns?’) is that brands shouldn’t be concerning themselves with the question of agency versus independent, but should focus on what marketing objectives they are trying to achieve. It should […]
Crimtan will provide its own proprietary technology stack to deliver campaign and audience analysis to Australian companies. Global marketing technology company, Crimtan, is opening an office on Sydney’s Pitt Street with former News Corp sales exec Tara Crosby as managing director. The UK headquartered company has been serving clients in Australia for over two years. The […]
Crimtan receives ABC verification for online brand safety. London, Thursday 1st May 2014: Global digital advertising technology company, Crimtan, is one of the first 10 companies to have its brand safety policies and practices verified by independent industry auditor ABC (link) as conforming to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles (link). […]
By Dan Cooney, managing director, Crimtan Ireland. It is important not to lose sight of the fact that technology is programmed by people and is a systematic enhancement of human competencies. Even sophisticated, machine-led technologies still require a human to oversee activities. This is true of RTB (real time bidding), which still needs to be ‘manned’. […]
Amsterdam, Netherlands – Red Herring announced its Top 100 award winners today, recognising Europe’s leading private companies and celebrating these startups’ innovations and technologies across their respective industries. Red Herring’s Top 100 Europe list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring’s editors were among the first to […]
As advertisers transition towards a more holistic model of campaign optimisation, they are addressing how they attribute their media spend. Crimtan’s Chief Product Officer, Rob Webster contributes to this Exchangewire article. The full article is reproduced below. The consumer shift towards accessing the web on multiple devices, plus the (albeit nascent) emergence of connected TVs, has prompted […]
Today, Crimtan has received the EDAA Trust Seal from independent industry Certification Provider ABC UK, demonstrating their compliance in accordance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA). Earning the Trust Seal is an important last step in the process for Third Parties committed to the self-regulatory programme. The Trust Seal demonstrates compliance […]
By Tony Evans, Corporate Development Director at Crimtan. I promised myself I would never use the quote, “Fifty percent of my advertising is wasted — but which half?” But here I go again. This time it’s not because we serve random ads to any old web user — targeting technologies have taken care of this. It’s because the […]
By Adrian Lacey, UK Managing Director at Crimtan. “Nothing to see here” has for years been the industry’s response to advertisers asking about the safety of their brands online. Meanwhile out of sight, increasingly complicated technologies and processes have been developed to cope with online advertising’s biggest secret. Many advertisers have now woken up to the […]
By Robert Webster, Chief Product Officer, Crimtan. For the last few years people have been talking a lot about big data with lots of digital companies jumping on the bandwagon as experts in this space. Digital practitioners have had to add words like “No SQL”, “Hadoop”, “Map reduce” and most (in)famously “The cloud” to their vocabulary. […]
By Adrian Lacey, UK Managing Director at Crimtan If some pundits are to be believed, programmatic RTB has sorted out online marketing once and for all. Just set the controls for click, buy, retarget etc, select your bid price, press ‘Go’, and that’s it. But hold on, has years of head scratching by dedicated marketing […]
Rob Webster Discusses The Evolution Of The Media Plan And How Third Parties Add Value Through Prospecting. Rob Webster discusses the evolution of the media plan. In a deep dive into how the media plan (or schedule) currently looks, he highlights the over emphasis on the retargeting piece, and how third party buyers can continue […]