There’s no denying that viewability is a key metric when looking at your advertising campaigns. But it doesn’t always mean people are actually paying attention to your ad, or are even seeing it.
a recall marketing strategy requires targeted use of multiple data sources and good creative.
Industry-leading IP geolocation technology employed to improve hyperlocal advertising performance
Advertising shouldn’t operate in isolation. It should help to improve the impact of different formats through coordinated campaigns
By selling OOH as part of a location-based online campaign, advertisers can target defined audiences with better connected media campaigns.
Travel firms are lagging behind other industries when it comes to targeting consumers.
How Crimtan’s CEO switches off after work
Crimtan has received the Digital Trading Standards Group seal for the third year
Deal allows advertisers to target audiences online and from taxi rooftops based on their location
People are posting far fewer “personal updates” in favour of sharing videos, articles and brand-related content.
Crimtan has for the third time received the EDAA Trust Seal
Crimtan has made it onto the shortlist for two awards – Best Ad Ops Team and Best Use of Creativity
The Big Bang Data exhibition at Somerset House tells us about the state of modern marketing
Crimtan tech will allow Primesight clients to “amplify” OOH campaigns with location-based display ads
Recent new client wins and business growth has resulted in five new hires and relocation of staff
The number one benefit of personalised creative is higher response and engagement rates
UK-based global advertising technology company takes geo-targeting to a new level
Crimtan Shortlisted for Best Use of Creativity at The Drum’s Digital Trading Awards
Dynamic marketing can turn consumer data into actions to reveal new customers and grow business
Leading Australian consumer electronics giant, Dick Smith has successfully run the first Dynamic Prospecting campaign in the Australia
By leveraging their own data and combining it with third party data used by partners, airlines can greatly maximise advertising ROI
Retargeting is big business and a large part of digital marketing budgets. But does it deserve to be? Crimtan’s Rob Webster tells us why marketers might want to rethink
Most UK consumers are moving beyond “always-on” to a more complex state
As a cost-effective and ROI-driven approach to digital advertising, programmatic is well worth the effort. Here are some top tips
Rob Webster outlines the key predictions for 2015 that agencies need to consider – with programmatic and dynamic leading the way
Tablets are here to stay, and they offer advertisers exciting new creative and sales opportunities, but only if agencies exploit their full potential.
There are other ways to measure campaign performance besides the last click – Rob looks at why attribution models should be updated
Crimtan contributes to an ExchangeWire analysis of the factors that drive the rise of programmatic display ad sector.
It’s time that agencies and clients understood the benefits of HTML5 and embrace it when tasked with a multi-device campaign.
Crimtan joins an illustrious list of technology powerhouses recognised as Britain’s fastest growing companies.
Advertisers are increasingly spending more in programmatic. Here are Crimtan’s tips for publishers looking to embrace exchanges.