Are you running, or planning to run a DOOH campaign? Make sure you avoid these five expensive but common mistakes.
The GDPR brings many business challenges. And one of the biggest is that, from 25 May 2018, all advertisers and site owners will need user consent to target their site visitors and customers for marketing purposes. To ensure that your business can carry on with the minimum of disruption, we have developed consenTag, a Consent […]
You can’t have escaped the news that the new General Data Protection Regulation (GDPR) comes into force on 25 May, and we’ve been preparing for it for some time. Providing data protection and transparency has always important to us and, as a long-term member of the IAB’s Data and Privacy Council and a founder signatory […]
When it comes to digital marketing as a whole (and display advertising specifically), accurate attribution is the holy grail of data. When you understand exactly where sales come from and why, you can plan and replicate successful campaigns with confidence, and stop wasting money on marketing activities that don’t deliver. But accurate attribution is incredibly […]
We’re proud to be named Best Digital Trading Team finalists in the Drum Digital Trading Awards Digital trading is a relatively new skill – and it’s not easy. The hours are long, the work is complicated and clients, quite rightly, demand exceptional results. To meet these expectations, a digital trading team must work together effectively […]
APAC is an important market for Crimtan, so we’re delighted to announce the opening of our new office in Singapore. And to celebrate our new location, we’ve welcomed some talented new members to our team. Creative Account Manager Jonathan Lim, joined the APAC team from Inmobi in March. With five years’ experience in building and […]
One question we hear asked often, is whether advertisers should run programmatic in-house. But a better question to ask is: could you run a programmatic campaign in-house? And to answer this, there are two more questions you need to consider. 1) Do you have the right amount of resources? In order to run a campaign […]
When creating dynamic ads for APAC financial products, their success depends on the quality of data used for your targeting. Get it right and you can serve highly targeted, dynamic ads with creative that matches the need a customer has at that exact moment – raising relevancy, results and trust. Get it wrong, and you […]
It’s always an honour to be nominated for an industry award. But there’s something extra special about being named as a contender for the RAR (Recommended Agency Register) Awards by The Drum. Why? Because unlike many awards, you can’t be nominated externally for an RAR Award. You can’t submit an entry, write a paper or hope a […]
Over the last couple of years there have been two very different beliefs we’ve heard people discuss in programmatic. The first one is that running a programmatic campaign is quite easy, so you shouldn’t need to pay a high margin (hidden or otherwise) for a supplier to do it. The second one is that there […]
If you’re planning a digital ad campaign in APAC, there are inevitably many important factors you’re considering – not least data, creative, viewability and ROI. But if you’re a financial brand there’s one very important consideration that needs to stay front of mind in every decision you make. And that’s trust. Honesty and trust are […]
The Walled Garden is often loathed in digital advertising, and many people would love to see them gone. But here at Crimtan, we have a very different view; not only do we hope they’ll continue to grow, but we believe this is good for the industry.
We see too many travel brands wasting money on digital ads that will never give them the return on investment they were hoping for. Ads that are targeting the wrong people, at the wrong time, with the wrong creative – and often the wrong offer too. And the thing is: it’s so easy to get […]
Too many travel brands are missing valuable opportunities to increase their bookings because their digital advertising isn’t working properly. And worse – they’re actually wasting their limited budget on ads that will never convert. As experts in using data, technology, insights and creative to produce digital advertising that delivers consistently impressive results, we’re frustrated at […]
We are delighted to announce that Crimtan has been shortlisted for “BIDDABLE AGENCY LED CAMPAIGN OF THE YEAR” in recognition of our outstanding work for a national gaming company. The awards are judged by an esteemed panel of industry leaders and experts who were looking for clear objectives, a creative approach and effective implementation with tangible […]
How are high performing creative digital ads created? And how easy is it to create your own powerful dynamic ads? Our proprietary DCO platform, Reflow, enables our clients to generate high performing dynamic ads and, to show you just how easy it is to build these ads, we’ve produced a short video. In it you […]
By Robert Webster, Chief Strategy Officer, Crimtan If you’re a brand or agency looking to get the most from your digital ad spend in 2018 (and outperform your competition), it’s important that you stay ahead of the latest trends and industry changes. So as we enter our second week of the new year, we thought […]
By Simon Schofield, Analytics Lead, Crimtan How does viewability impact on the conversion rate of digital advertising? And, as a result, affect ROI? Find out how we tested industry assumptions with one client – and showed them the true value of their digital display spend. Here are two things we all know about viewability: Getting […]
Crimtan has long been committed to improving digital advertising standards through responsible advertising and supporting best practice industry initiatives. So we were delighted to discover this week that we were one of the first companies to have been Gold Standard Registered by the IAB (Internet Advertising Bureau UK). The IAB’s mission is to raise standards […]
The days of the digital Wild West are over. The GDPR promises to bring transparency to the industry at long last and, as a responsible programmatic company, we think this is a much-needed, positive move. The truth is that display advertising is no more of a privacy risk to web users than other forms of […]
Black Friday has quickly become one of the retail events of the year. But with more and more retailers entering the fray, competition for customers is high. So, if you’re a retailer and want to maximise your Black Friday sales, how do you ensure your deals get in front of the right audience, at the […]
Are you unhappy with the current results of your digital advertising? Looking for solutions that will deliver a better ROI? In our beginner’s guide to programmatic we explain what it is, how it works, and why it can deliver significantly better results when implemented properly. What is programmatic? In its most basic form programmatic is […]
By Rob Webster, CSO, Crimtan Over the past few years we’ve seen clients more than double their ROI with a well-planned digital marketing campaign. And we’ve seen other brands lose customers and waste money. It’s very easy to see where some travel brands are going wrong, with mistakes that are just as easily avoided. […]
By Rob Webster, CSO, Crimtan One of the major challenges for travel marketing directors is that most consumers will compare prices from a range of suppliers before buying. So while your creative message needs to be compelling enough to grab their attention, it also needs to build brand loyalty. Consumers respond to personalised messages, but […]
By Rob Webster, CSO, Crimtan Display advertising isn’t new to the travel industry. No travel brand today can afford to overlook digital when deciding on their marketing strategy and budget. But while you may be spending money on digital advertising, are you investing it wisely? Too often we see travel marketers making easily-avoided mistakes. Mistakes […]
Yesterday, at ATS London, ExchangeWire announced that Crimtan was shortlisted in the Best Client Services team category for The Wires Awards. The Wires accepts entries from around the globe and recognises the very best use of ad tech and martech across all aspects of media sales and media. For the Best Client Services Award the panel […]
By Tony Evans, Corporate Development Director, Crimtan. Living in Stockwell, South London, as I do, it’s easy to appreciate the importance of accurate ethnic targeting. Half a mile to the South is the large Caribbean community in Brixton, while a few hundred yards to the North is Little Portugal in Vauxhall. Traditionally, if you wanted […]
By Rob Webster, Chief Strategy Officer, Crimtan. Last Thursday, after our conference on data science, I had the pleasure of speaking with Anatoly Zhigljavsky over a beer. Anatoly is one of the UK’s preeminent experts in this space and, for the last two years, has been working with Crimtan to help us with our machine […]
It was a big night at the Sheraton Park Lane and the industry were out in force for the 2017 RAR Awards. With three award nominations Crimtan were holding their breath that the night would get even bigger. Finally the moment arrived and Matt and Simon took to the stage to collect our award for Online […]
By Rob Webster, Chief Strategy Officer, Crimtan. There have been two broad themes in programmatic over the last year or two. Firstly, that running a programmatic campaign is fairly easy, so paying a supplier to do it does not require a high margin (hidden or otherwise). The second theme is around the number of detailed […]
By Tony Evans, Corporate Development Director, Crimtan. There’s been a lot of talk about the GDPR lately, and many people are understandably confused about how this will affect the digital advertising industry. While much of the new law is still a grey area, some areas are becoming clearer – though things may yet change. The […]