There’s no denying that viewability is a key metric when looking at your advertising campaigns. But it doesn’t always mean people are actually paying attention to your ad, or are even seeing it.
If you want to increase your sales, you need more customers, and more loyalty and repeat purchases from your existing customers. Find out how our full lifecycle management approach will help you grow both.
Too many brands today are placing their faith (and budget) in machine learning. Find out why they’re missing out on one essential ingredient of successful ad campaigns.
We were delighted to be invited by IAB Hong Kong to record a short video explaining what dynamic creative is, and why it’s so useful. You can watch it here.
As a consumer what do you need to know about the data that is collected from advertising? And why should you opt in? Find out in this podcast interview.
Every year around this time, excitement starts building for the annual Black Friday sales. But find out why this year, no one can predict what will happen.
Get them right and DCO campaigns can deliver powerful results. Here are six easy mistakes to avoid when creating your first DCO campaign.
DCO is the exciting future of programatic ad campaigns. Find out what you need to consider and create a powerful DCO ad.
We’re delighted to welcome James Males to Crimtan as a Business Director based in London, UK.
We’re delighted to welcome Samantha Thornton as our New Business Director based in Manchester, in the North of England.
We are delighted to announce that we have been verified as compliant with the TAG Brand Safety Certified Guidelines for the third year running.
Have you heard the term dynamic creative optimisation (also known as DCO) but not sure how it can help? We explain how it works and the kind of results you can expect.
Are you spending your marketing and sales budget in the wrong areas? Find out where your sales are REALLY coming from, and why it’s a mistake to rely on Google Analytics when tracking attribution.
It’s official: the third-party cookie’s days are numbered. But what can replace it? We look at four potential alternatives advertisers are using.
In this article we explore the history of the cookie and why it’s being phased out. We also share a clever solution for the cookie that is fully compliant and already delivering impressive results.
Want to grow your brand awareness and attract and convert more customers? Find out how to create powerful pre-roll, CTV or display video ads.
Find out why, despite Google’s latest announcement, the cookie’s days are numbered. And how our bespoke solution can deliver you results whatever happens with the cookie.
We’re delighted to welcome Chad Reelfs as our new new Senior Director – Americas. Chad has been a part of building and scaling several $100M businesses, and he is passionate about building long-lasting partnerships with his clients by adding value to them personally and helping to create strategic win-win opportunities.
We’re delighted to welcome Frank Cheng as our new Asia business director. Frank has over 14 years’ experience working with advertising agencies across the globe giving him a deep knowledge of the digital marketing trends in Asia-Pacific
We’re delighted to welcome Philippe Khouri as our new MENA business director. Philippe brings over 20 years of media experience, including heading 70% of the commercial revenue of one of the most prominent media group in the UAE.
Looking to get your travel advertising off to a flying start as lockdown restrictions start to ease? Here are five travel trends you can’t afford to ignore for 2021-2022.
Find out how we increased this global furniture giant’s searches by 50K in one month.
We’re excited to welcome Andre Hammond-Parker as our new ANZ Business Director. We’re sure Andre will be instrumental in achieving our ambition to grow our success in the ANZ region.
Find out how we increased click throughs for this children’s charity during lockdown.
It’s important to us that we are a trusted partner for our clients. So we’re delighted to announce that we’ve been certified for cyber intelligence and IASME governance, which includes GDPR.
Discover how we coined in a 13:1 ROI for this well-known UK gambling brand.
Could Google Analytics inadvertently be lying about where your sales REALLY come from? Find out how we uncovered the truth for a UK fashion giant.
We’re delighted to announce that we have been awarded the TAG Brand Safety Certified seal again this year after being just 112 companies to be certified by the new TAG Brand Safety Certified program last year.
We’re pleased to announce that Michael Cahan, former ADARA VP of Enterprise sales (North America) has joined Crimtan as Senior Vice President – Americas to bring powerful and proven programmatic lifecycle success to North American clients.
We’re delighted to announce that Crimtan and Adara have signed a partnership to combine Adara’s leading global digital identities, with our intelligent lifecycle marketing capabilities, based around audience, investment and creative intelligence.
With Black Friday in the bag, all retailers now have their sights set on Christmas. And with COVID still limiting high street shopping, it looks like a bumper year for online sales. But how many of them will be yours?