Are you running, or planning to run a DOOH campaign? Make sure you avoid these five expensive but common mistakes.
On June 8th Cardiff University and Crimtan will host an exclusive Data Science event: LOOKING INSIDE THE BLACK BOX. HOW DATA SCIENCE CAN BE APPLIED TO IMPROVE DIGITAL ADVERTISING RESULTS. Taking place at The Royal Institution of Great Britain, in the heart of London’s Mayfair, the event will run from 2pm to 6pm and will be followed […]
Out Of Home media (OOH) might be sexy again, but Digital OOH (DOOH) goes the full Monty. Programmatic techniques are revolutionising DOOH media buying and there are huge gains to be made for advertisers who are ready to go all the way. Programmatic strategies leveraging data for more targeted, relevant media placements have transformed how […]
With the popular perception being that storm clouds are gathering over the adtech sector, Rob Webster, chief strategy officer of Crimtan, offers a contrary assessment, pointing out that market rationalization poses opportunity for those that have learned their lessons from the past. Many commentators have predicted a terrible year for adtech in 2017, but I […]
For many years, senior marketers have been reliant on a range of companies and services to fulfil their marketing objectives. Collective buying power, planning information, marketing technology, data, and creative have all ultimately been controlled by someone other than the advertiser. But, as Rob Webster, chief strategy officer, Crimtan explains, recent technology developments and initiatives […]
Solutions to everyday industry problems are out there, but adoption challenges remain
Crimtan’s guide to the best practices for more effective retargeting campaigns that drive higher conversion rates
Social data will help Crimtan run even more effective branding and prospecting campaigns
Product recalls in the electronics sector should use all available data
For creative and programmatic to converge, experts need to learn each others’ skills
a recall marketing strategy requires targeted use of multiple data sources and good creative.
Industry-leading IP geolocation technology employed to improve hyperlocal advertising performance
Advertising shouldn’t operate in isolation. It should help to improve the impact of different formats through coordinated campaigns
By selling OOH as part of a location-based online campaign, advertisers can target defined audiences with better connected media campaigns.
Travel firms are lagging behind other industries when it comes to targeting consumers.
How Crimtan’s CEO switches off after work
Crimtan has received the Digital Trading Standards Group seal for the third year
Deal allows advertisers to target audiences online and from taxi rooftops based on their location
People are posting far fewer “personal updates” in favour of sharing videos, articles and brand-related content.
Crimtan has for the third time received the EDAA Trust Seal
Crimtan has made it onto the shortlist for two awards – Best Ad Ops Team and Best Use of Creativity
The Big Bang Data exhibition at Somerset House tells us about the state of modern marketing
Crimtan tech will allow Primesight clients to “amplify” OOH campaigns with location-based display ads
Recent new client wins and business growth has resulted in five new hires and relocation of staff
The number one benefit of personalised creative is higher response and engagement rates
UK-based global advertising technology company takes geo-targeting to a new level
Crimtan Shortlisted for Best Use of Creativity at The Drum’s Digital Trading Awards
Dynamic marketing can turn consumer data into actions to reveal new customers and grow business
Leading Australian consumer electronics giant, Dick Smith has successfully run the first Dynamic Prospecting campaign in the Australia
By leveraging their own data and combining it with third party data used by partners, airlines can greatly maximise advertising ROI
Retargeting is big business and a large part of digital marketing budgets. But does it deserve to be? Crimtan’s Rob Webster tells us why marketers might want to rethink